Overpowering competition from "March Madness" put a significant dent in ratings for ESPN's boxing tripleheader Saturday night. An average of 488,000 viewers watched the telecast headlined by junior welterweights Jose Ramirez and Amir Imam, according to ratings revealed Tuesday by Nielsen Media Research.
[Click Here To Read More]
Big mistake going against NCAA tournament. ESPN and TR should have known better.
If you disregard the stunts (e.g., Pacquiao) and artificially inflated numbers from big lead-ins (Valdez vs. Quigg, which had a lead-in of 4M viewers, which fall rapidly and continuously throughout the show), ratings for Top Rank are bad and getting worse.
2/3/18 Ramirez vs. Ahmed: 0.7 HH rating, 744K viewers
2/16/18 Beltran vs. Moses: 0.6 HH rating, 704K viewers
3/17/18 Ramirez vs. Imam: 0.4 HH rating, 488K viewers
Ramirez vs. Imam did a 0.09 rating in 18-49. That is abysmal.
Getting outrated by collegiate wrestling is embarrassing.
488K viewers is horrendous for basic cable. HBO and SHO regularly exceed that and they're in only 25-30% of the homes that ESPN is in.
Next up for TR/ESPN: Jesse Hart on 4/28. Ratings gold.
[Click Here To Read More]
Big mistake going against NCAA tournament. ESPN and TR should have known better.
If you disregard the stunts (e.g., Pacquiao) and artificially inflated numbers from big lead-ins (Valdez vs. Quigg, which had a lead-in of 4M viewers, which fall rapidly and continuously throughout the show), ratings for Top Rank are bad and getting worse.
2/3/18 Ramirez vs. Ahmed: 0.7 HH rating, 744K viewers
2/16/18 Beltran vs. Moses: 0.6 HH rating, 704K viewers
3/17/18 Ramirez vs. Imam: 0.4 HH rating, 488K viewers
Ramirez vs. Imam did a 0.09 rating in 18-49. That is abysmal.
Getting outrated by collegiate wrestling is embarrassing.
488K viewers is horrendous for basic cable. HBO and SHO regularly exceed that and they're in only 25-30% of the homes that ESPN is in.
Next up for TR/ESPN: Jesse Hart on 4/28. Ratings gold.
Comment