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Old 02-18-2020, 03:31 PM #1
Eff Pandas Eff Pandas is offline
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Default How Impactful Will The Super Bowl Ads for Wilder vs Fury 2 Be On PPV Buys?

With a 1% conversion rate on Super Bowl viewers that would give the rematch 1M+ buys & $80M in PPV revenue.

Or will the $11M spent on these ads all be for nothing?
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Old 02-18-2020, 04:03 PM #2
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It's not just the Super Bowl ads, it's the incredible amount of coverage all of the Fox and ESPN properties are giving the fight.

I'm starting to believe a million buys might be possible.
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Old 02-18-2020, 04:15 PM #3
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Do people really remember the adís that happened a few weeks ago in the space of a few hours? I ask that genuinely, i have no idea how big the impact of Superbowl adís are, being from the UK.

Obviously everything helps, so you have to do those things, but iíd imagine the fight will sell because of consistent good advertising, not just some adís from one night.

I still think around 500k or 600k USA buys would be a huge success really. Thereís very few fighters that actually get over that.

1m buys between the USA and UK is more realistic than just 1m in USA, in my opinion.

Had the fight been prime time UK, i couldíve seen it doing 1m UK buys easily. Fury v Wlad wasnít far off apparently. With it being like 5am, i think 500k is more realistic in the UK.

Last edited by deathofaclown; 02-18-2020 at 04:18 PM.
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Old 02-18-2020, 04:22 PM #4
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Quote:
Originally Posted by deathofaclown View Post
Do people really remember the adís that happened a few weeks ago in the space of a few hours? I ask that genuinely, i have no idea how big the impact of Superbowl adís are, being from the UK.

Obviously everything helps, so you have to do those things, but iíd imagine the fight will sell because of consistent good advertising, not just some adís from one night.

I still think around 500k or 600k USA buys would be a huge success really. Thereís very few fighters that actually get over that.

1m buys between the USA and UK is more realistic than just 1m in USA, in my opinion.

Had the fight been prime time UK, i couldíve seen it doing 1m UK buys easily. Fury v Wlad wasnít far off apparently. With it being like 5am, i think 500k is more realistic in the UK.


Nah
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We play drinking games during commercials.


Like if a certain commercial comes on, chug your beer etc.


I think a commercial would be helped though. It was a very entertaining game.
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Old 02-18-2020, 04:26 PM #5
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Hopefully more impactful than the XFL promo where they said Wilder's record is 29-0.
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Old 02-18-2020, 04:26 PM #6
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This will get more buys than Wilder-Fury 1... I'm not sure what that number was. But Wilder has now been legitimized. Ex greats like Mike Tyson and Evander Holyfield are talking about him.
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Old 02-18-2020, 04:45 PM #7
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Quote:
Originally Posted by WBC WBA IBF WBO View Post
It's not just the Super Bowl ads, it's the incredible amount of coverage all of the Fox and ESPN properties are giving the fight.

I'm starting to believe a million buys might be possible.
Well according to Bob arum with this amount of investment 2 million buys is a must. He suggested it cost them the equivalent of £11 million lost revenue from the super bowl adverts alone.

Does this mean this will end up and epic failure if it doesnít make at least 1 mil??
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Old 02-18-2020, 04:47 PM #8
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Quote:
Originally Posted by WBC WBA IBF WBO View Post
It's not just the Super Bowl ads, it's the incredible amount of coverage all of the Fox and ESPN properties are giving the fight.

I'm starting to believe a million buys might be possible.
I was leaning more towards 800k, but I agree I think 1M+ is possible.

Quote:
Originally Posted by deathofaclown View Post
Do people really remember the adís that happened a few weeks ago in the space of a few hours? I ask that genuinely, i have no idea how big the impact of Superbowl adís are, being from the UK.

Obviously everything helps, so you have to do those things, but iíd imagine the fight will sell because of consistent good advertising, not just some adís from one night.
Good question on how a ad weeks ago impacts PPV sales. I honestly got no clue. Idk that a fight has ever been advertised during the Superbowl for data to be known or speculated on much either. This will be the canary in the coalmine for the whole endeavor I imagine & could lead to future Superbowl ads if successful.

But I think 100M+ ppl seeing that ad will be the single most impactful thing for casual fans, sports fans & even non-sports fans buys. Plenty of people watch the Superbowl who never watch ESPN or even TV on a regular basis.
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Old 02-18-2020, 04:51 PM #9
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It certainly wont do it any harm. This fight isn't going to do the crazy numbers some people predicted. But nobody is. Its guna do decent numbers but it can't jump from 300k for the 1st one to a million.

It's a good fight it's guna do well. But don't forget millions watched something before their first fight which didn't translate in to PPV sales.
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Old 02-18-2020, 05:07 PM #10
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Originally Posted by Kezzer View Post
Well according to Bob arum with this amount of investment 2 million buys is a must.
Do you have a link to where he said that? I've only seen him say that he expects 2 million buys. However, for decades, he has always publicly stated wild "expectations" for his PPVs before they take place, so it's hard to know what his true expectations are.


Quote:
He suggested it cost them the equivalent of £11 million lost revenue from the super bowl adverts alone.
Do you have a link to where he said that? Also, who is the "them" you're speaking of? If Fox or ESPN provide promotional support, that doesn't cost the promoters a penny.
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