This article misses the main benefit to Fox Sports of this deal; that they were able to more than fill in the content hole created by the UFC completely moving to ESPN/ESPN+, while also getting a taste of PPV to go with it.
I don't have the UFC on FOX ratings just off hand, but I doubt that they trump the PBC on FOX ratings so far, FOX is getting 10 of those instead of 4, and FS1 is getting 12 live dates that have drawn alright so far (with room to grow, since I believe the UFC drew better on FS1 with the Fight Nights and PPV prelims). You add the shoulder programming that's been able to draw viewers (Inside PBC, Face-Off for the FOXPPV/FOX/FS1 shows that merit it, the camp life stuff, pre/post fight) and you've got even more viable content to buttress FS1 with.
Schaefer's optimism is interesting to me; if the fight does break though 500k buys, as he thinks it will do, FOX would've just made their first $3m or so on a content event (used to cover the extra FOX expenses that come with PPV, but still a bump that would bring Fox Sports and PBC even closer).
I don't have the UFC on FOX ratings just off hand, but I doubt that they trump the PBC on FOX ratings so far, FOX is getting 10 of those instead of 4, and FS1 is getting 12 live dates that have drawn alright so far (with room to grow, since I believe the UFC drew better on FS1 with the Fight Nights and PPV prelims). You add the shoulder programming that's been able to draw viewers (Inside PBC, Face-Off for the FOXPPV/FOX/FS1 shows that merit it, the camp life stuff, pre/post fight) and you've got even more viable content to buttress FS1 with.
Schaefer's optimism is interesting to me; if the fight does break though 500k buys, as he thinks it will do, FOX would've just made their first $3m or so on a content event (used to cover the extra FOX expenses that come with PPV, but still a bump that would bring Fox Sports and PBC even closer).
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