With the potential of Showtime/CBS/SpikeTV/CBS Sports all formally under the same umbrella, Haymon et al making sure that the relationship with Espinoza is still rock-solid (with CBS and SpikeTV also being happy with their content) looks more and more like good business.
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No announcement yet.
CBS/Viacom merger is apparently being looked at
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Sure. Both broadcasting powerhouses have invested into PBC. As long as the motto is to provide for more mainstream exposure the money put into will always have potential growth. Who else is doing it? if it has to restructure or to continue to wait for it to evolve then so be it. mainstream boxing atm cannot compete against traditional sports.
I think most people that don't like PBC are probably riffed ex employees at HBO, or even funnier, had "friends" at HBO and try to preserve the purity of nostalgic times...
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Originally posted by Scipio2009 View PostWith the potential of Showtime/CBS/SpikeTV/CBS Sports all formally under the same umbrella, Haymon et al making sure that the relationship with Espinoza is still rock-solid (with CBS and SpikeTV also being happy with their content) looks more and more like good business.
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Originally posted by killakali View Postor they could drop boxing altogether
I think the best network that really shines in boxing is ESPN's Deportes. The camera work with Morales, Barrera, Marquez or Chavez. They know how to sell faces. PBC needs to do more with reminding people Leonard. Just like the way ESPN did with Atlas and his simulation rounds, Haymon needs a team to put something for Leonard and simulate some movements. This really makes a difference. Other sports, especially the NBA, have ruled in these strategies for network commentary.
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Originally posted by SugarKaineHook View Postfrom a merger? that only makes their structure even stronger. the more brands you have the more marketing gain. I think the most important aspects with mainstream boxing is its commentary and how to push for a new generation while at the same time providing from the old or existing followers. Sugar Ray Leonard is a treat on its own, but it's not enough.
I think the best network that really shines in boxing is ESPN's Deportes. The camera work with Morales, Barrera, Marquez or Chavez. They know how to sell faces. PBC needs to do more with reminding people Leonard. Just like the way ESPN did with Atlas and his simulation rounds, Haymon needs a team to put something for Leonard and simulate some movements. This really makes a difference. Other sports, especially the NBA, have ruled in these strategies for network commentary.
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Originally posted by Scipio2009 View PostViacom owns Bellator FC, and Showtime has already invested a ton of money/time/effort into developing a longterm future for boxing, so I doubt that that is even an option.
nice try though
With that said it could go either way. That is if this merger even happens
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Originally posted by SugarKaineHook View Postfrom a merger? that only makes their structure even stronger. the more brands you have the more marketing gain. I think the most important aspects with mainstream boxing is its commentary and how to push for a new generation while at the same time providing from the old or existing followers. Sugar Ray Leonard is a treat on its own, but it's not enough.
I think the best network that really shines in boxing is ESPN's Deportes. The camera work with Morales, Barrera, Marquez or Chavez. They know how to sell faces. PBC needs to do more with reminding people Leonard. Just like the way ESPN did with Atlas and his simulation rounds, Haymon needs a team to put something for Leonard and simulate some movements. This really makes a difference. Other sports, especially the NBA, have ruled in these strategies for network commentary.
It is a very distinct possibility they just leave boxing on Showtime and reallocate their resources.
But again this merger isn't a done deal or even close to a done deal
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