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When Cathedral City boxer Timothy Bradley signed a one-year endorsement deal with shoe giant Nike in early March, he knew it was really an audition.
Bradley will fight boxing superstar Manny Pacquiao on June 9, and will be the subject of the HBO series “24/7” in preparation for the fight.
Bradley said an HBO crew will be in town next week to begin shooting but wasn't sure if it was for “24/7.”
Nike will provide apparel for Bradley, including his robe, trunks and training gear.
“Tim Bradley's visibility is about to increase tenfold,” said Lucia McKelvey, executive vice president of marketing for Top Ranks in a Sports Business Journal article. “With ‘24/7' following him around, he's going to be in the public eye all the time. So why not be polished with his look?”
In addition to Bradley, his entire team will be wearing Nike gear in his corner. And Bradley said he's excited to sport the swoosh.
“They'll make it for everyone, the whole team,” Bradley said. “We'll sport Nike. We'll bleed Nike.”
Bradley would not discuss the financial terms of this contract but said it's almost like an audition for the company.
And if Bradley upsets Pacquiao on June 9, he's excited about the prospects with Nike.
“If I beat their boxing superstar, I'll be the next boxing superstar for Nike,” Bradley said. “I have to prove myself. But if I win, then I'm like, ‘What's happening? Show me the money.'”
In addition to sporting Nike apparel, Bradley will have a fan event at the Las Vegas Niketown at the Forum Shops inside Caesars Palace during the week of the fight.
“It feels awesome to join the Nike clan,” Bradley said. “I can't wait to shine on June 9 in Nike apparel.
“All the best athletes sign with Nike, and I consider myself the best.”
Nike is the third company that has an endorsement deal with Bradley.
The other two are health science company Usana, and Bite Tech, which provides Bradley's mouthpiece.
When Cathedral City boxer Timothy Bradley signed a one-year endorsement deal with shoe giant Nike in early March, he knew it was really an audition.
Bradley will fight boxing superstar Manny Pacquiao on June 9, and will be the subject of the HBO series “24/7” in preparation for the fight.
Bradley said an HBO crew will be in town next week to begin shooting but wasn't sure if it was for “24/7.”
Nike will provide apparel for Bradley, including his robe, trunks and training gear.
“Tim Bradley's visibility is about to increase tenfold,” said Lucia McKelvey, executive vice president of marketing for Top Ranks in a Sports Business Journal article. “With ‘24/7' following him around, he's going to be in the public eye all the time. So why not be polished with his look?”
In addition to Bradley, his entire team will be wearing Nike gear in his corner. And Bradley said he's excited to sport the swoosh.
“They'll make it for everyone, the whole team,” Bradley said. “We'll sport Nike. We'll bleed Nike.”
Bradley would not discuss the financial terms of this contract but said it's almost like an audition for the company.
And if Bradley upsets Pacquiao on June 9, he's excited about the prospects with Nike.
“If I beat their boxing superstar, I'll be the next boxing superstar for Nike,” Bradley said. “I have to prove myself. But if I win, then I'm like, ‘What's happening? Show me the money.'”
In addition to sporting Nike apparel, Bradley will have a fan event at the Las Vegas Niketown at the Forum Shops inside Caesars Palace during the week of the fight.
“It feels awesome to join the Nike clan,” Bradley said. “I can't wait to shine on June 9 in Nike apparel.
“All the best athletes sign with Nike, and I consider myself the best.”
Nike is the third company that has an endorsement deal with Bradley.
The other two are health science company Usana, and Bite Tech, which provides Bradley's mouthpiece.
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