Originally posted by GGG Gloveking
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Between the cord cutting, the continued move digitally, the likely loss of interest in bad teams (Chargers, Jaguars, Browns, etc have all had it rough), the movement of teams out of markets, the NFL's blackout policy, and other things (with the kneeling protest only beginning last year), there are a multitude of factors to explain the general trend of the ratings over time.
Because, using your own information, if 2015 wasn't basically a flat year, you would've had ratings fall in 2014, 2015, 2016, and 2017.
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