Ruiz & Fury tick the right boxes.
Ruiz: Mexican fanbase against an African American fighter
Fury: Great white hope (who could actually win) against African American fighter
Those are the main demographics you want to shoot for in America.
Ruiz: Mexican fanbase against an African American fighter
Fury: Great white hope (who could actually win) against African American fighter
Those are the main demographics you want to shoot for in America.
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