Anthony Joshua v Andy Ruiz Jr fight did 403,000 PPV buys on Sky Box Office, Barb figures show.
— Ross McCafferty (@RossMcCaff) June 19, 2019
That's over a MILLION less than his fight against Joseph Parker did last year.
Bottom falling out the UK pay-per-view market?
Okay, I'll admit I was dead wrong on this. I figured that Joshua was going to do close to a million buys regardless of the opponent and the time of the fight. Legit thought he would get to the 800-900k range.
Of course, if the rematch takes place in the UK it will do MASSIVE numbers...Maybe in the 1.5-1.7M range.
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