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Another television marketing ploy needed is developing more series featuring young boxers. SHOBOX, the next generation, is one of boxing most promising programs since it regularly features up and coming prospects. This program forces young prospects to step up thei level of competition. ESPN in the early 80’s followed a similar pattern by emphasizing young fighters. What is needed for the sport are more programs like SHOBOX. Boxing is an individual sport and individual sports need personalities. Strong personalities drive the sport and boxing needs to be developing potential stars either through Regional broadcasts or programs like SHOBOX. [details]
