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South Africa's anaemic boxing industry has been given a beefy boost by the entry of Chesa Nyama as a primary sponsor in the 'sport of kings'.
On Friday, Chesa Nyama, a national franchise enterprise which prides itself on its meat fastfood offerings, announced a whopping R15m sponsor over the next three years for World Sport Promotions (WSP).
Thinus Strydom, the WSP chief executive a former world 'Boxing Promoter of the Year' winner , said there are encouraging signs that South African boxing is well on its way to recovering its former glory and he was pleased that national industry were picking up those signals.
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On Friday, Chesa Nyama, a national franchise enterprise which prides itself on its meat fastfood offerings, announced a whopping R15m sponsor over the next three years for World Sport Promotions (WSP).
Thinus Strydom, the WSP chief executive a former world 'Boxing Promoter of the Year' winner , said there are encouraging signs that South African boxing is well on its way to recovering its former glory and he was pleased that national industry were picking up those signals.
[Click Here To Read More]