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NEW YORK -SHOWTIME Sports has scheduled more than 100 hours of diverse boxing and documentary programming across broadcast television, cable television, premium television, and digital portals in advance of the upcoming SHOWTIME PPV presentation of MAY DAY-the mega-event headlined by boxing's No. 1 pound-for-pound titlist Floyd "Money" Mayweather's welterweight world championship defense against four-division world champion Robert "The Ghost" Guerrero, Saturday, May 4 at the MGM Grand Garden Arena in Las Vegas.
The lineup features more than 20 hours of live, edited and exclusive content targeted for a general sports audience as well as the core boxing fans and includes two documentary films, a five-part documentary series, a 30-minute countdown show, two live SHOWTIME CHAMPIONSHIP BOXING® events and live coverage from multiple fight week events, all before the first bell of MAY DAY: Mayweather vs. Guerrero pay-per-view special.
SHOWTIME Sports has tapped renowned television executive Ross Greenburg, recipient of more than 50 Sports Emmy® Awards in his distinguished career, to serve as executive producer on two key pieces of programming. Working with SHOWTIME for the first time, Greenburg is uniquely qualified to guide the editorial on Mayweather, having executive produced multiple documentary series on the fighter since 2007.
"This is an aggressive and varied lineup of content, each element aimed at raising the anticipation for boxing's marquee event of the year," said Stephen Espinoza, Executive Vice President and General Manager, SHOWTIME Sports. "The Mayweather appeal is unmistakable and warrants this type of unprecedented exposure. What viewers will find during this promotion, however, is that Robert Guerrero is one of the most compelling, interesting and talented fighters ever to step into the ring opposite Mayweather.
"I thank my colleagues at SHOWTIME and CBS for their support and enthusiasm since our agreement with Mayweather was announced. Our collective aim in the next seven weeks is to serve the insatiable appetite of the staunchest boxing fans as well as to expose a broad audience to the drama and the intensity that is sure to come on May 4th."
The programming blitz begins on Wednesday, April 3 with the premiere of an exclusive documentary film titled "30 DAYS IN MAY" (10 p.m. ET/PT on SHOWTIME), a one-hour film which chronicles Mayweather's 2012 stint in prison. Created exclusively from never-before-seen footage, "30 DAYS IN MAY" features the only interviews Mayweather conducted about what he has called "a life-changing experience."
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The lineup features more than 20 hours of live, edited and exclusive content targeted for a general sports audience as well as the core boxing fans and includes two documentary films, a five-part documentary series, a 30-minute countdown show, two live SHOWTIME CHAMPIONSHIP BOXING® events and live coverage from multiple fight week events, all before the first bell of MAY DAY: Mayweather vs. Guerrero pay-per-view special.
SHOWTIME Sports has tapped renowned television executive Ross Greenburg, recipient of more than 50 Sports Emmy® Awards in his distinguished career, to serve as executive producer on two key pieces of programming. Working with SHOWTIME for the first time, Greenburg is uniquely qualified to guide the editorial on Mayweather, having executive produced multiple documentary series on the fighter since 2007.
"This is an aggressive and varied lineup of content, each element aimed at raising the anticipation for boxing's marquee event of the year," said Stephen Espinoza, Executive Vice President and General Manager, SHOWTIME Sports. "The Mayweather appeal is unmistakable and warrants this type of unprecedented exposure. What viewers will find during this promotion, however, is that Robert Guerrero is one of the most compelling, interesting and talented fighters ever to step into the ring opposite Mayweather.
"I thank my colleagues at SHOWTIME and CBS for their support and enthusiasm since our agreement with Mayweather was announced. Our collective aim in the next seven weeks is to serve the insatiable appetite of the staunchest boxing fans as well as to expose a broad audience to the drama and the intensity that is sure to come on May 4th."
The programming blitz begins on Wednesday, April 3 with the premiere of an exclusive documentary film titled "30 DAYS IN MAY" (10 p.m. ET/PT on SHOWTIME), a one-hour film which chronicles Mayweather's 2012 stint in prison. Created exclusively from never-before-seen footage, "30 DAYS IN MAY" features the only interviews Mayweather conducted about what he has called "a life-changing experience."
[Click Here To Read More]
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