Venue - Madison Square Garden
Main Event - Sergio Martinez vs Miguel Cotto
Undercard - Zab Judah vs Paulie Malignaggi
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You're In The Promoter's Chair... Sell Me A Fight...
Anyone who knows prizefighting is aware that it's about what decisions make the most business sense, and promoters are charged with milking every dime from the cards they put together. So let's say you're in Arum's chair and in charge of selling Manny Pacquiao's next fight to the paying public.
Who do you pick as his next opponent and how would you go about promoting it?
Put on your best 'Don King' and build up some hype
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