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IN HOURS, THE WORLD WILL MEET ITS NEW MISS UNIVERSE.**
Some events are televised.
Others are anticipated.
This one is counted down to.
In Thailand, at sunrise on November 21, the 74th Miss Universe will be crowned. But for the United States, it all unfolds the night before—Thursday, November 20. Blame the twelve-hour time difference for the confusion. Then forget it. Because below is everything you need to know, clearly and unmistakably.
WHEN TO WATCH: NO MORE MIX-UPS, NO MORE MATH
The Miss Universe Final
Thursday, November 20
8:00 p.m. EST
Telemundo begins its annual preview at 7:00 p.m. EST, but the pageant itself steps into the spotlight at eight sharp.
In Thailand, while Americans settle in for prime time, the contestants will walk onstage at 8:00 a.m., Friday, November 21.
Different dates. Same moment.
WHERE TO WATCH: THE ONLY TWO CHANNELS THAT MATTER
If you want the official broadcast, there are two doors:
If it isn’t one of these, it isn’t the real thing.
THE PRELIMINARY COMPETITION: WHERE THE REAL DECISIONS ARE MADE
Every dazzling final begins quietly—with the preliminaries.
Judges use this round to determine the Top 30. But here’s the inside secret: those preliminary scores disappear the moment finalists are announced. By the time the final begins, everyone starts from zero. No advantage. No safety net.
The preliminaries include:
On finals night, the Top 30 compete again in swimsuit and gown, then narrow down to a Top 5, then a Top 3. The woman with the highest cumulative score that night becomes Miss Universe.
As for the national costume parade: it earns applause, not points. A spectacle—nothing more, nothing less.
Both the preliminaries and the costume show are available, without fuss, on YouTube.
MISS JAMAICA: THE QUESTION ON EVERY VIEWER’S MIND
During the preliminary evening gown walk, Miss Jamaica suffered a fall from the stage and was taken to the hospital. Her condition remains uncertain, and so does her return to the final competition. The world waits—and hopes—for good news.
In the advertising business, we learn that clarity is kindness.
If you want to watch Miss Universe 2025—live, official, unforgettable—now you know exactly how.
Would you like this version to sound bolder, more dramatic, or more classically Ogilvy with punchier headlines?
Some events are televised.
Others are anticipated.
This one is counted down to.
In Thailand, at sunrise on November 21, the 74th Miss Universe will be crowned. But for the United States, it all unfolds the night before—Thursday, November 20. Blame the twelve-hour time difference for the confusion. Then forget it. Because below is everything you need to know, clearly and unmistakably.
WHEN TO WATCH: NO MORE MIX-UPS, NO MORE MATH
The Miss Universe Final
Thursday, November 20
8:00 p.m. EST
Telemundo begins its annual preview at 7:00 p.m. EST, but the pageant itself steps into the spotlight at eight sharp.
In Thailand, while Americans settle in for prime time, the contestants will walk onstage at 8:00 a.m., Friday, November 21.
Different dates. Same moment.
WHERE TO WATCH: THE ONLY TWO CHANNELS THAT MATTER
If you want the official broadcast, there are two doors:
- Telemundo – the exclusive TV broadcaster.
- The Miss Universe YouTube Channel – the global livestream.
If it isn’t one of these, it isn’t the real thing.
THE PRELIMINARY COMPETITION: WHERE THE REAL DECISIONS ARE MADE
Every dazzling final begins quietly—with the preliminaries.
Judges use this round to determine the Top 30. But here’s the inside secret: those preliminary scores disappear the moment finalists are announced. By the time the final begins, everyone starts from zero. No advantage. No safety net.
The preliminaries include:
- Closed-door interviews – where contestants must think on their feet, and speak with clarity.
- Swimsuit walk – a test of presence and projection.
- Evening gown walk – elegance under pressure.
On finals night, the Top 30 compete again in swimsuit and gown, then narrow down to a Top 5, then a Top 3. The woman with the highest cumulative score that night becomes Miss Universe.
As for the national costume parade: it earns applause, not points. A spectacle—nothing more, nothing less.
Both the preliminaries and the costume show are available, without fuss, on YouTube.
MISS JAMAICA: THE QUESTION ON EVERY VIEWER’S MIND
During the preliminary evening gown walk, Miss Jamaica suffered a fall from the stage and was taken to the hospital. Her condition remains uncertain, and so does her return to the final competition. The world waits—and hopes—for good news.
In the advertising business, we learn that clarity is kindness.
If you want to watch Miss Universe 2025—live, official, unforgettable—now you know exactly how.
Would you like this version to sound bolder, more dramatic, or more classically Ogilvy with punchier headlines?