When you are the only game in town in your respective sport, every successful venture and lowly failure is magnified. [details]
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Body Blows For The UFC
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UFC is the only top dog in the world of Mixed Martial Arts.
After Quinton Jackson disposed of Chuck Liddell at UFC 71 with a flash knockout, the tide has been slowly turning against UFC. Despite a very large buyrate for UFC 71, there was much media dissatisfaction with how quickly the UFC 71 main event went. For UFC fans, it was a good show. For first-time watchers and casual media observers, they couldn’t understand what the fuss about UFC was after seeing such a short main-event.
It was a curious statement by White to make about a blue-chip sponsor such as Coca Cola, especially considering that Xyience (UFC’s top sponsor) has been a company long-attacked online by negative rumors and innuendo. The issue of blue chip sponsors is a sensitive topic raised by business critics (such as CNBC’s Darren Rovell) towards the growth and credibility of Mixed Martial Arts as an industry. Can the sport transform itself from a niche and a fad to a full-fledged legitimate presence in Corporate America?
The focus of UFC’s international expansion is not Japan, but rather the UK. The promotion ran a successful event in Manchester, England featuring Gabriel Gonzaga’s devastating high-kick KO of Mirko Cro Cop. Last weekend, the promotion ran their UFC 72 event at the Odyssey Arena in Belfast, Ireland, claiming 7,850 fans in attendance. The show was not a sell-out and there were multiple media reports (from Loretta Hunt of The Fight Network and Neil Davidson of The Canadian Press) stating that UFC had to paper the arena in order to fill up the seats.
UFC is facing a daunting challenge on Saturday night, right in their own backyard. Top Rank Promotions and HBO are producing a big event at the Thomas & Mack Center in Las Vegas with Ricky Hatton vs. Jose Luis Castillo for the IBF Jr. Welterweight title. The show is expected to be sold out and swarms of media will be in attendance. There will be many Las Vegas media reporters who will be attending this event rather than the UFC event at the Palms. Only the traditional MMA media writers will be in attendance to watch Penn vs. Pulver, a fight that could have made millions of dollars for UFC on PPV. It’s also a fight that could have desparately injected some life into what ended up being a lackluster UFC 72 event that featured one really great match (Tyson Griffin vs. Clay Guida).
Hatton vs. Castillo is not a mainstream media attraction. It's a big fight in the boxing world so a BOXING ANALYSIST would assume "everyone" will be watching it which is NOT the case at all.
Man you're writer is a jackass. He needs to be fired. What he is doing is trying to put BIAS in his articles in a professional manner.
SMH.
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Originally posted by Zach ArnoldBusiness-wise, UFC is in a state of flux. They have made some good decisions and they have made some poor ones as well. One of the poorest decisions they made in 2007 is about to play out on a grand stage this Saturday night.
On Saturday night, UFC (in conjuction with Spike TV) will broadcast The Ultimate Fighter: Season 5 finale on cable television. The event will take place at the Palms Resort & Casino with BJ Penn vs. Jens Pulver, the two TUF 5 season coaches, squaring off in a grudge re-match. Before this season’s Ultimate Fighter aired on Spike TV, the promotion made a risky decision to book Penn vs. Pulver on cable television instead of using Spike TV to build the re-match up as a major attraction on a PPV.
The decision to book the fight on cable TV and not on PPV may prove to be a very costly one.
I swear, if that sports writer had any real say on what the UFC does business-wise, three months from now he would have single-handedly run UFC into the ground.
That writer needs a lot of reality checks throughout his article. I'm not even going to start on the other trash he's spewing out. I sure hope he sticks to writing about things he knows of, cause he definitely doesn't know business or UFC.
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