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Ed Fishman brings something fresh and new to the emerging world of mixed martial arts. In a story we posted a couple of months ago, we talked about the mindset that existed in the MMA business - more forward-thinking, skewing toward a younger, more viable consumer demographic than boxing, and because of that, MMA represents an industry that is vibrant and growing, while boxing has remained stagnant, as if running in quicksand. [details]
