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Boxingscene.com

Bob Arum on The Marketability of Vasyl Lomachenko

By Steve Kim

This Saturday night, Vasyl Lomachenko makes his first defense of his WBO super featherweight world title against the dangerous, unbeaten Nicholas Walters.

This event is taking place at the Cosmopolitan in Las Vegas. While there's no denying Lomachenko's prodigious skills, he's still fighting in a venue that holds under 2,000.

But his promoter Bob Arum isn't worried about his fighters long-term marketability.

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"As far as I'm concerned he's the best - or one of the best - fighters in the world and that's all I'm concerned about. When you have a talent like that people will be attracted to it and he's extremely intelligent. He's becoming more fluent in English. So I think he has the qualities to be a major star," the veteran promoter told BoxingScene.com last week.

Despite just seven professional bouts under his belt (6-1, 4 knockouts) with already two major world titles to his name, Lomachenko is a fighter who is regularly featured on HBO.

Lomachenko is part of a wave of boxers who come from the former Soviet Union bloc (like Sergey Kovalev and Gennady Golovkin) that have become known entities in the States. This development doesn't surprise to Arum.

"I always thought that was possible. We always had stars from Argentina, from other countries, Alexis Arguello from Nicaragua, so I don't think there's anything particularly strange about them coming from Eastern Europe," Arum said.

"Obviously the amateur training program in these places is superior to that of the West. Golovkin is someone who's followed, he's certainly one of the most exciting fighters you can watch. So I mean it doesn't surprise me, no."

Steve Kim is the news editor for BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by johnnycontrolet on 11-25-2016

Usyk will become the next star from East!

Comment by boxingitis on 11-24-2016

[QUOTE=Motorcity Cobra;17227554]Canelo can be successful with just the Mexican-American market. Which he's been doing so far. Canelo is the biggest star in boxing in the States but outside of Mexican-Americans most people only know him as the guy who lost…

Comment by Motorcity Cobra on 11-24-2016

I don't know what to make of Bob pushing Loma over Crawford for the Pac fight. Does he think Loma has a bigger upside for being a star than Crawford? Crawford already has a good fan base. A win over…

Comment by soul_survivor on 11-24-2016

[QUOTE=A.K;17227275]In 2003 before he got exposed he was building a good name in the states but after he got exposed by Brewster he fled to Germany and didn't fight here anymore that was all his fault.[/QUOTE] He did fight in…

Comment by angkag on 11-24-2016

Problem at 130 is that apart from a couple of Japanese fighters, all the viable contenders are from the North American continent, so he can't market beyond North America (not that he needs to for now). Assuming he gets past…

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