Arum on What’s Next For Bradley, Potential PPV Foes

by David P. Greisman

Timothy Bradley “fought an excellent fight” against Juan Manuel Marquez, according to promoter Bob Arum of Top Rank, who says that Bradley’s next bout will depend on what happens tonight between Mike Alvarado and Ruslan Provodnikov, and also next month between Manny Pacquiao and Brandon Rios.

“We’ll have to see how this fight and the fight on Nov. 23 turn out,” Arum said on Oct. 18 at the Alvarado-Provodnikov weigh-in. “And then we’ll figure what everybody is going to do.”

And whether Bradley ends up in his third pay-per-view main event or returns to an HBO broadcast will depend on who he fights, Arum said.

“You only have a pay-per-view attraction if you have a fight with somebody that people want to see,” Arum said. “If he goes in with somebody who nobody cares about, then it’s not a pay-per-view attraction.”

Opponents who could make for a feasible pay-per-view include Rios, Alvarado, or rematches with Marquez or Pacquiao, he said.

Bradley’s highly controversial win over Pacquiao last year wasn’t the most entertaining affair. His decision over Marquez last week was enjoyable but was more of a strategic affair. Nevertheless, Arum says the rematches are still sellable to the public.

“How much it does will really depend on the kind of promotion,” he said.

Pick up a copy of David’s new book, “Fighting Words: The Heart and Heartbreak of Boxing,” at Send questions/comments via email at [email protected]

User Comments and Feedback (Register For Free To Comment) Comment by Emon723 on 10-20-2013

Winner of Pacquiao-Rios must fight Bradley but I wont buy the idea of the loser fighting Provodnikov, Arum is crazy if he thinks Pacman-Bradley rematch will not do well in PPV.

Comment by -Kev- on 10-20-2013

[QUOTE=Tommy Gun;13856705]Tim won't be on ppv unless he fights PAC. Or JMM.[/QUOTE] Or Cotto @ 152-154lbs. It won't do crazy numbers, but it would sell a decent amount. I'd say 400k. I'd definitely buy it.

Comment by ADP02 on 10-20-2013

[QUOTE=PBP;13856121]That's because his 2 best opponents at 147 are with Top Rank[/QUOTE] you forgot to mention: and Floyd puts roadblocks to make sure that those fights will never happen.

Comment by Rome-By-Ko on 10-20-2013

I think it's clear the Pac rematch needs to happen unless Pac loses..

Comment by budfr on 10-20-2013

[QUOTE=True Alpha Male;13857543]Looks like Bradley is being sold as the next unbeatable 'slickster' He'll get some good ole cherrypicks and will be sold as 'unbeatable' I like the guy but he's just not that good.[/QUOTE] I totally agree. Bradley, like…

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