Top Rank's CEO Bob Arum, who co-promotes heavyweight contender Tyson Fury, believes a huge showdown with Anthony Joshua should take place in the United States - and not the UK.
Arum explains that a fight between the two heavyweight names would make far more money in the United States - although the contest would surely be the biggest domestic fight to be made on UK soil, and easily a 90,000 sellout event at Wembley Stadium.
But in terms of money, the fight would make far more money in the United States.
Arum indicates that a pay-per-view event on U.S. soil would blow away the money when compared to a UK based pay-per-view event.
"Joshua against Fury is a huge U.K. fight, and the fans are great, they're better than the U.S. fans frankly," Arum told Express Sport.
"But it's a smaller country, if you do a big fight in the UK on PPV, you do one million homes. That's $13 million to the bottom line.
"If you do two million homes in the U.S. on PPV, that's close to $100 million, which is a huge difference. You also can't make the fight PPV in the United States if it takes place in the U.K. because it would be on a Saturday afternoon."
Fury will return on June 15, when he makes his Las Vegas debut against undefeated Tom Schwarz at the MGM Grand. On the other side, Joshua will defend his WBO, WBA, IBF, IBO heavyweight belts against Andy Ruiz at Madison Square Garden in New York City. The fight will be Joshua's official debut in the United States.
A fight between the two of them would be tough to make. They have deal with rival content providers in two countries. Fury is tied up with ESPN and BT Sports, while Joshua has a deal with Sky Sports and aligned with streaming service DAZN.