Advertisement
Advertisement
Boxingscene.com

Arum Confident Pacquiao-Bradley Breaks 1 Million Buys

By Rick Reeno

MGM Grand, Las Vegas - The long wait was well worth it, says Top Rank's CEO Bob Arum. The veteran promoter is confident that Saturday's HBO Pay-Per-View rematch, between Manny Pacquiao and Timothy Bradley, will break a million pay-per-view purchases.

The fighters first met in June 2012 and very, very few people picked Bradley to come out on top. It was viewed by most as nothing more than a stay-busy defense for Pacquiao. Very few casual fans were familiar with Bradley. After the smoke cleared, Bradley won a controversial twelve round split decision. The pay-per-view generated 890,000 buys.

Despite some interest for an immediate rematch, especially from the Filipino fans who were screaming for murder, Arum's company placed the rematch on the shelf and matched the two fighters against other opponents.

Pacquio returned in the fall of 2012 and saw himself get knocked out by Juan Manuel Marquez in six rounds. Bradley came back in early 2013 and took a ton of punishment in a "Fight of The Year" decision win over Ruslan Provodnikov. Bradley followed up on that performance last October with a clear decision victory over Marquez. Pacquiao came back a month later to win an easy twelve round decision over Brandon Rios.

Bradley's HBO Pay-Per-View with Marquez only generated 375,000 buys. Pacquiao's HBO Pay-Per-View with Rios only generated 475 to 490,000 buys [although some experts claim it was lower]. There were key factors that attributed to those numbers. Marquez has never been able to generate huge pay-per-view numbers without an A-side opponent like Pacquiao or Mayweather. And Pacquiao's fight with Rios was held in China, which significantly decreased the U.S. media coverage and the promotional impact in the United States.

After nearly two-years, some people believe Pacquiao has a lost a step or two, and many believe Bradley is now a step or two better since their first fight. The Vegas odds [9-5 as of Wednesday] reflect a very close fight.

"It was considered [a one-sided fight] the first time. People said 'Bradley is a pretty good fighter, but this is just another exercise for Manny Pacquiao.' Right? There wasn't much excitement. Now, look at the Race & Sportsbook [at the odds]. This time a lot of people are picking Bradley, knowledgeable people, knowledgeable writers," Arum told BoxingScene.com.

Bradley's victories over Provodnikov and Marquez have made him a bigger name and raised his name value. But more importantly, Arum says the pay-per-view is trending very well in terms of where the buyrate figure will fall.

"It's much bigger because nobody knew who the hell Bradley was [in the first fight]. And then when we were building it up we ran in to what was a devastating thing...[and it] was the Celtics and the Heat going seven games in what was a great, great series. That took ESPN out of the mix. They weren't going to plug the fight, plug the fight, plug the fight - they were plugging the game and nobody blames them. Thank God we don't have that now," Arum said.

"Right now I'm afraid because it's doing so good [in the pre-fight purchase estimates]. In other words, there is a feeling that it will go over 1.2 million...certainly over a million, a million-one. Remember that we did 900,000 the first time."

User Comments and Feedback (Register For Free To Comment) Comment by Cgarcia on 04-11-2014

I changed my prediction. I think it will do 200K or less. If that would make the Floyd fanbase happy. ;-)

Comment by big_james10 on 04-11-2014

[QUOTE=LoudNeighbor;14410978]The first fight drew 700k. Pac isnt the star that he was then. This fight does 600k imo. Look forvArum to inflate the numbers, only to be corrected by Dan Rafael in an ESPN article[/QUOTE] Dan Rafael won't correct him.…

Comment by big_james10 on 04-11-2014

[QUOTE=The Gambler1981;14410820]That last line is hilarious~ "Right now I'm afraid because it's doing so good [in the pre-fight purchase estimates]. In other words, there is a feeling that it will go over 1.2 million...certainly over a million, a million-one. Remember…

Comment by big_james10 on 04-11-2014

The firs fight only sold 600,000. I would bet on this fight only selling 800,000 at most. Of course Arum will claim it sold 300,000 more buys than it actually did as he does with every fight.

Comment by Cgarcia on 04-11-2014

I think Maidana vs Mayweather will do 1.8 million. Ask Schaefer. ;-)

Post a Comment - View More User Comments (87)
Top Headlines Frank Warren on Frampton's Future, Tete's Lack of Fireworks Peter McDonagh Back From Ban, May 12 In Bolton De La Hoya: Canelo Will Wail on Golovkin For That Bullsh*t Ad! Vanes: My Wife's Fav Fighter is GGG - Now I Have To Beat His Ass Wilder To Serve as Honorary Pace Car Driver at GEICO 500 Jacobs Reflects on Charlo Confrontation, Building Superstar Run Carlos Cuadras Enters Rehab To Deal With Drug Issues Loeffler's Hollywood Fight Night Series Returns on May 22 Photos: Lomachenko Putting in Work For Linares Showdown Keith Thurman Explains Why He Vacated The WBC World Title Chocolatito Appears Unlikely For Golovkin-Vanes Card Jessie Vargas Would Fight Broner in Texas - Rejects Idea of Ohio Saunders: Even if Canelo Beats GGG - He's Still a Cheat To Me News: Matias vs. Estrella Set, Zuhayr Al-Qahtani, Castillo, Villa Photos: Gary Russell, Joseph Diaz - Go Face To Face at Presser Mikey Garcia vs. Robert Easter Unification Next, Says Sulaiman Keith Thurman Vacates WBC Title, Garcia-Porter Ordered Luis Ortiz vs. Dillian Whyte - WBC Final Eliminator Ordered Hearn: Daniel Jacobs Likes The Jermall Charlo Fight Golovkin: 'We'll See' About Having Canelo Rematch in September Adonis Stevenson: I Look Forward To Knocking Badou Jack Out! Broner-Vargas Telecast Peaked at 891,000 Viewers on Showtime Murray: Warren Does My Head In, Must Stop GGG-Saunders Talk Lewis Ritson vs. Paul Hyland, Josh Kelly vs. Kris George - June 16 Claressa Shields vs. Hanna Gabriels Set For June 22, Showtime Dmitry Bivol's Future Plans are Detailed By His Manager Malignaggi Definitely Wants To See a Broner-Vargas Rematch Charlo Wants to Test Himself Against Golovkin 'On the Way Out' Jessie Vargas-Adrien Broner: Afterthoughts Bellew: I'm Ready For War, Ready To Beat David Haye at All Costs Liam Cameron Warns Jenman That He's in For a Real Hard Night Joseph Parker Ready To Face Dillian Whyte To Get Back on Top Horn's Promoter Rips Top Rank For Approaching Crawford-Khan Bellew Fears That it May Take a Death For Boxing To Tackle PEDs Adrien Broner's Post-Fight Antics Create Yet Another Black Cloud GGG Promoter: We Feel Vanes Has Better Credentials Than Spike Francisco Vargas Pushing Hard To Secure Berchelt Rematch Golovkin: Vanes is Not an Easy Fight, This is a Real Guy Photos: Golovkin, Martirosyan - Square-Up at Media Workout Gary Russell: I Don't See Joseph Diaz Fight Being a Long Night
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement