By Steve Kim

The premiere edition of 'Hollywood Fight Nights' takes place tonight at the historic Avalon in Hollywood, California.

Tom Loeffler, best known for his associations with Wladimir and Vitali Klitschko's and Gennady Golovkin, has started his own venture '360 Promotions' and has begun to sign his own boxers, like Brian Ceballo, who makes his pro debut on this card.

Along with Ceballo (who faces Luis Alberto Longoria), lightweight contender Ryan Martin makes his 2018 debut against Luis Eduardo Florez and Sergii Bohuchuk takes on Lucius Johnson. There are a total of seven bouts on this show.

When asked how many more shows '360' will stage at this venue in 2018, Loeffler stated - "For this year probably two or three more shows just to keep the guys busy in-between the HBO shows we're doing. I'm talking to Peter Nelson of HBO to do a 'Super Fly 3' show in September.

"Naturally, the 'Canelo'-'Triple G' fight (the Saul Alvarez-Gennady Golovkin rematch) here in May, depending on the status of that suspension, but in-between those shows.

"And then we're looking at expanding it to a few more next year. It's just a fun vehicle to keep these guys busy, build guys up and just create some marketable guys."

Steve Kim is the news editor for BoxingScene.com.