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How to Spot False Weight Loss And Diet Advertising Claims

Flip through a magazine, scan a newspaper, or channel surf and you see them everywhere: Ads that promise quick and easy weight loss without diet or exercise. Wouldn't it be nice if - as the ads claim - you could lose weight simply by taking a pill, wearing a patch, or rubbing in a cream? Too bad claims like that are almost always false.

Doctors, dieticians, and other experts agree that the best way to lose weight is to eat fewer calories and increase your physical activity so you burn more energy. A reasonable goal is to lose about a pound a week. For most people, that means cutting about 500 calories a day from your diet, eating a variety of nutritious foods, and exercising regularly.

When it comes to evaluating claims for weight loss products, the Federal Trade Commission (FTC) recommends a healthy portion of skepticism. Before you spend money on products that promise fast and easy results, weigh the claims carefully. Think twice before wasting your money on products that make any of these false claims:

"Lose weight without diet or exercise!"

Achieving a healthy weight takes work. Take a pass on any product that promises miraculous results without the effort. Buy one and the only thing you'll lose is money.

"Lose weight no matter how much you eat of your favorite foods!"

Beware of any product that claims that you can eat all you want of high-calorie foods and still lose weight. Losing weight requires sensible food choices. Filling up on healthy vegetables and fruits can make it easier to say no to fattening sweets and snacks.

"Lose weight permanently! Never diet again!"

Even if you're successful in taking the weight off, permanent weight loss requires permanent lifestyle changes. Don't trust any product that promises once-and-for-all results without ongoing maintenance.

"Block the absorption of fat, carbs, or calories!"

Doctors, dieticians, and other experts agree that there's simply no magic non-prescription pill that will allow you to block the absorption of fat, carbs, or calories. The key to curbing your craving for those "downfall foods" is portion control. Limit yourself to a smaller serving or a slimmer slice.

"Lose 30 pounds in 30 days!"

Losing weight at the rate of a pound or two a week is the most effective way to take it off and keep it off. At best, products promising lightning-fast weight loss are false. At worst, they can ruin your health.

"Everybody will lose weight!"

Your habits and health concerns are unique. There is simply no one-size-fits-all product guaranteed to work for everyone. Team up with your health care provider to design a personalized nutrition and exercise program suited to your lifestyle and metabolism.

"Lose weight with our miracle diet patch or cream!"

You've seen the ads for diet patches or creams that claim to melt away the pounds. Don't believe them. There's nothing you can wear or apply to your skin that will cause you to lose weight.

Whether they're looking for a short cut to losing weight or a cure for a serious ailment, consumers may be spending billions of dollars a year on unproven, fraudulently marketed, often useless health-related products, devices and treatments. To avoid becoming victims of such fraud, it's important for you to learn how to assess manufacturer claims and be skeptical if it sounds too good to be true... because usually it is!

For more articles related to diet and weight loss check out our web sites at and


St George News

Ground Floor: Cedar Rapids doctor offering different approach to weight loss
The Gazette: Eastern Iowa Breaking News and Headlines
Dr. Linda Hodges, DO stands next to old family photos in the meeting room at the newly opened Exceptional Weight Loss in Hiawatha on Monday, October 5, 2015. Dr. Hodges is board certified in obesity and weight loss medicine along with internal medicine ...
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Feel and look better with lasting weight loss
Age Management offers a 10 week integrative medical weight loss program. The program takes a three-phase approach with cleansing, HCG hormone treatment, and glycemic control diet to establish healthy long-term eating habits. Most patients lose about ...

Lancashire Telegraph

Lose It!, the world's most popular weight loss app, launches in UK and Ireland
Business Wire (press release)
LONDON--(BUSINESS WIRE)--If a weight loss app can work in the fattest nation on Earth, then surely it can work here. The last count by Public Health England showed that six out of ten English men and five out of ten English women are now obese, but the ...
Lose It! weight loss app launches in the UKThe New Age Online

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Health experts rank the best weight loss plans
The panel based their final recommendations on weight loss, diabetes prevention, heart health, nutrition and long-term compliance. "Beware of fad diets, because they are setting you up for failure. If you can follow a way of living the majority of the ...

Medical News Today

Extreme weight-loss strategies among cage fighters 'alarming'
Medical News Today
While there is limited data on how extreme weight-loss techniques impact the health of cage fighters, the researchers note that some contestants pull out of a fight due to negative health effects of such methods, including nausea, vomiting, headaches ...
Extreme weight loss tactics among UK cage fighters prompt alarm and call for ...EurekAlert (press release)

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Trinity News Daily

Study: patients more likely to harm themselves after weight-loss surgery
FOX 13 News, Tampa Bay
Patients may be more likely to harm themselves or attempt suicide after weight-loss surgery, a study published in JAMA suggests. Researchers followed patients for three years before and after they had surgery to lose weight. Most of them had gastric ...
Failed Weight Loss Surgery May Boost Suicide RiskTrinity News Daily
Bariatric Weight-loss Surgery Or Suicide Attempt?Gracious Column
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SurfPaducah -Company Journal Systems -Tech Times
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ESPN (blog)

Patrick Peterson credits film study, weight loss for best start of his career
ESPN (blog)
TEMPE, Ariz. -- It's a conversation that's starting to become routine for Patrick Peterson. When he takes the field for warmups, the opposing offensive coordinator or a member of the opposing offensive coaching staff seeks out the Arizona Cardinals Pro ...

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Weight loss after bariatric surgery normalizes brain opioid receptors in ...
In this longitudinal study, we investigated whether weight loss caused by bariatric surgery influences brain D2R and MOR availability. We used in vivo PET imaging pre- and postoperatively to quantify D2R and MOR availability with selective radioligands ...

Weight Loss and Obesity Management Market Dynamics, Segments and Supply Demand ... (blog)
Future-Market-Insights20 The weight loss and obesity management market includes products, services and therapies for reducing or managing weight in overweight and obese patients. According to the World Health Organization (WHO) definition, body mass ...

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MediaPost Communications

Takeda Enlists Actress For Weight Loss Drug
MediaPost Communications
Takeda Pharmaceuticals U.S.A., In c. has enlisted actress Sara Rue in a campaign that encourages obese women to talk to their doctor about a weight loss plan. Rue previously stumped on behalf of Jenny Craig starting in 2009. Rue, who has starred in ...
Actress Sara Rue Urges Women to Resolve Now Rather Than Wait until the New ...CNNMoney
Actress Sara Rue Urges Women to Resolve Now Rather Than Wait until the New ...Virtual Press Office (press release)

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