Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

The Truth About Weight Loss Marketing


Weight loss, diets and "carbs" are common household topics. There is always a new pill or product that really is supposed to work. Whether it's for burning fat or removing cellulite. The truth is, manufacturers are feeding on the false hopes of so many people who would do anything to lose weight and in the quickest amount of time.

Here are three red flags about weight loss marketing that the consumer should know.

1)There is no such thing as a magic pill.

There is no pill or supplement that can make you stronger, bigger or leaner. When you see models or actors in ads promoting a supplement, we need to realize that they do not look that way because of the pill they are advocating. The truth is most of these models have a genetic edge; an unhealthy exercise routine, rigid eating habits and may have had cosmetic surgery. They are promoting that supplement because they have a financial agreement to do so. Also if you look closely, you can also see in tiny print at the bottom of any magazine or television ad the words: "These results are not typical. Must be combined with an exercise and nutrition program". So, if a claim seems too good to be true, it probably is.

2)If a diet states that some foods are good or bad for you.

The truth is there is no such thing as a good food or a bad food. What's really important is the quantity of that food and how often you consume it. Any diet or supplement that speaks of an energy fuel as bad is missing the boat on healthy nutrition. A proper balance is necessary not negating entire food groups to fit the newest "diet plan". These "diet plans" are temporary fixes that cannot be sustained for long term and come at a costly price to your body, especially your metabolism and endocrine system. If you play around with the homeostasis of your body, you will be disappointed with the outcome. The body's main objective is survival. Yo-yo dieting will bring you further and further away from successful weight loss. We need to wonder, if any of these diets actually worked, why is there a new one every few months? If they worked so well, why haven't they been used towards the cure for obesity?

3)Where did we hear about the latest weight loss craze?

One thing most people do not realize is the lack of regulation in the fitness industry. There is no committee, agency or administration filtering out the inaccurate information; making the majority of what you read misleading. Most articles in local papers or current fitness magazines are feeding on the quick fix mentality and an individual's unrealistic goals. The truth is the public is continually misinformed on how to actually lose weight and keep it off. This puts the credibility of studies and conclusions in question. There are certain steps to making a source reliable for health and fitness information. First, the studies should be published in scientific peer-reviewed journals (case studies and testimonials are not objective and science-based proof). The studies need to breplicated by an outside source. That means, by someone not linked and with no financial backing to the original study. Most often this does not happen. So many times you will see a blurb on a single study, done by Dr. X (a doctor's name improves credibility to most people) recommending a plan or pill. This study often has many loopholes in its methods and has never been replicated for proof of credibility. Did you know that as of today, Atkins has not published one single study in a scientific peer reviewed journal? This "diet" has been around for over twenty-five years. Do you think they've had enough time to do it? Then why haven't they? The point is not to believe everything that you see or read. The credibility of the research is so important.

Keep these red flags in mind next time you pick up the latest fitness magazine or see a commercial for the next fat burning craze. Manufacturers will continue to offer products and "fat burning" solutions to the majority of society that is struggling with their weight. It's up to you to be skeptical of their claims and look for their credibility.

Teri Mosey is an Exercise Physiologist for Peak Performance Fitness (http://www.peakptfit.com)and an Instructor for Health and Fitness certifications. She is also a Certified Personal Trainer (NASM), Health and Fitness Instructor (ACSM) and Resistance Training Specialist (RTS).


MORE RESOURCES:

Weight loss
The Economist
SHEDDING kilos is harder than putting them on, which is why the weight-loss industry is so big. Its latest manifestation is online weight-management sites: social networks for the plump in which participants can set a target weight and monitor their ...



Public Release: 29-Jan-2015 Facelift surgery after massive weight loss poses ...
EurekAlert (press release)
"In the massive weight loss population there are common techniques which we feel can enhance results in these patients," the researchers write. Rod J. Rohrich, MD, Editor-in-Chief of Plastic and Reconstructive Surgery, is a co-author of the new study.
Facelift surgery after massive weight loss poses challengesMedical Xpress

all 5 news articles »


Yahoo Health

5 Unhealthy, Even Dangerous, Weight-Loss Diets
Yahoo Health
Erin Palinski-Wade, RD, says this is in no way a viable weight-loss option. “This is an incredibly dangerous and unhealthy weight-loss option that could potentially be deadly,” says Palinkski-Wade. “Not only would this lead to serious nutrient ...



Scaling back: 3D fitness tool shows real results and weight loss progress
Fox News
3D look at weight loss progress. Finding motivation to meet your fitness goals can be daunting when you don't see any results. After a personal injury, 45-year-old Marc Lesser of New York hit a fitness roadblock and fell back into bad habits. "You get ...



The Courier-Journal

Body Shop | Registry monitors weight loss
The Courier-Journal
This places emphasis on long-term weight management, and dismisses quick, flash-in-the-pan weight loss schemes as nothing more than fool's gold, and a waste of time and effort. The study began in 1994, and to date, registry members have lost an average ...
The Unique Difficulties that Women Face With Weight LossLifehacker UK
Weight training the best thing for your body?Australian Women's Weekly
How Weight Training Can Help You Keep the Weight OffNew York Times (blog)
Men's Fitness -Cosmopolitan.com (blog)
all 8 news articles »


KHOU

Weight loss patch gets an 'F' from BBB
KHOU
That's why she turned recently to a weight loss patch called Sveltox. "The first couple of days I lost a couple of pounds," she said. "And then after that, nothing. I didn't lose any more weight." The Better Business Bureau is warning consumers about ...



Business Insider

JAWBONE: These Are The Habits That Affect Weight Loss The Most
Business Insider
The company's findings aren't necessarily surprising, but they play into both myths and tips about weight loss you may have heard in the past. Jawbone compared the activity and foods logged by UP members who lost 10% of their starting body weight ...

and more »


The Tennessean

County educator shares weight-loss journey
The Tennessean
18, 2014, when Cheatham County educator Molly Hudgens took those first steps on the road to fitness that would lead to a 71-pound weight loss. Hudgens, a guidance counselor at Sycamore Middle School, started out with a daily walk on the treadmill and ...



Medical Xpress

Dieters making more connections in online weight-loss communities lose more ...
Medical Xpress
"Our findings suggest that people can do very well at losing weight with minimal professional help when they become centrally connected to others on the same weight loss journey," said Bonnie Spring, an author of the study and professor in preventive ...
Social Networks Can Help Dieters Lose WeightPsychCentral.com (blog)
Online dieters who make more connections lose more weightDeccan Chronicle
Online social support may help you lose weightLocal 8 Now

all 18 news articles »


KMOV.com

Doctor Oz linked to weight loss supplement that may not work
KMOV.com
(KMOV.com) – A company that worked with Doctor Oz is now paying $9 million dollars in settlements after many people say the weight loss pills they endorsed didn't work. Doctor Oz was called before a U.S Senate Panel back in 2014 under allegations that ...

and more »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.