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Results Not Typical

I had 14 weight/health-oriented newsletters in my inbox this morning. (Subscribe to one or two lists and they will multiply -- the rabbits of the Internet!)

Several contained testimonials from rabid fans of their particular diet program. Five contained before-and-after pictures or verbal descriptions.

What fabulous results! I've got to try this!

Wait, what are all those asterisks?

Ah, the phrase that turns the blood of the most motivated desperate dieter to ice: "Results not typical."

Now what exactly does that mean? Did they specifically select the greatest outlier to mislead us about results? Is it only the freaks who are willing to rave about the program? Does the plan only work for certain people? Should I assume that I, too, will reach the dizzying heights of the featured role model?

Lose the hype, please. Talk to me as if I'm intelligent as well as overweight. Being fat does not equate with being stupid!

Show me "typical" results and I'll assess your program with honesty and respect. If most folks lose 5 pounds, publicize that. If not, all those unhappy overwieghters who sign up for your diet will expect to lose the poundage of your featured dieter.

The last thing the desperate, guilt-ridden, and self-critical dieters of the world need is to be misled into unreal expectations. That direction will only result in a magnified loss of self-esteem and self-respect. Your marketing misinformation is psychologically destructive and emotionally devasting.

E-Diets, Atkins, Zone, South Beach -- Shame on you!

Virginia Bola is a licensed psychologist and an admitted diet fanatic. She specializes in therapeutic reframing and the effects of attitudes and motivation on individual goals. The author of The Wolf at the Door: An Unemployment Survival Manual, and a free ezine, The Worker's Edge, she recently published a psychologically-based weight control e-workbook, "Diet with an Attitude" which develops mental skills towards the goal of permanent weight control. She can be reached at She provides support and guidance in use of the workbook through her regular blog,


New York Times (blog)

Well | Counting Your Bites for Weight Loss
New York Times (blog)
Thanksgiving and the rest of the holiday season are famously ruinous to waistlines. But a new study suggests that we might be able to fend off weight gain and even drop a few pounds in the coming weeks by taking note of every time we put teeth to food ...

Headlines & Global News

Weight Loss: Stored Fat Resists Your Attempts To Shed Pounds, Study Finds
Headlines & Global News
Weight Loss: Stored Fat Resists Your Attempts To Shed Pounds, Study Finds. The more fat cells a person has, the more that person's body will resist weight loss, the researchers said. By Suzette Gutierrez | Nov 26, 2015 11:05 AM EST. Weight Loss. A ...
Circulating Protein Helps Fat Cells Resist Weight (blog)
Weight loss nightmare: Protein that resists fat burn identifiedDelhi Daily News
Unable to Lose Weight? Blame it on a Protein That Blocks Your Efforts to Lose ...Health Newsline

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Julie Tennant's six-month weight loss journey
40-year-old Julie Tennant doesn't let her down syndrome hold her back, in life, or at the gym. Just six months ago, Julie decided it was time to get healthy. Non-profit, Ability Fitness, teamed up with CrossFit Exalt to help Julie on her journey to health.

Washington Times

Trent Williams continuing to benefit from weight loss and healthier diet
Washington Times
Washington Redskins tackle Trent Williams (71) greets fans as he prepares to enter the field before an NFL football game against the Miami Dolphins, Sunday, Sept. 13, 2015, in Landover, Md. (AP Photo/Alex Brandon) more >. By Anthony Gulizia - The ...

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New weight loss procedure with results as dramatic as 12 pounds a week
220,000 inter-gastric balloons have been placed worldwide and led to successful weight loss. When is was OKed for use in the United States, thousands were spent to equip to perform the procedure. The Orbera balloon is not permanent and is removed after ...


Woman says weight loss company ViSalus used her pictures to promote products ...
INKSTER, Mich. (WXYZ) - She has a truly inspirational story, but says a diet supplement company exploited it. Arica Hankins says she was heavy for her whole life, then in 2012 she decided to make a drastic change. After talking with a friend who ...

Obesity in Youth May Harm the Heart Long-Term, Even After Weight Loss
U.S. News & World Report
WEDNESDAY, Nov. 25, 2015 (HealthDay News) -- A new study finds that even if overweight or obese young women slim down later on, obesity-linked damage to the heart may linger for decades. The research shows that even formerly overweight women ...

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5 Toxic Thoughts That Get in the Way of Weight Loss
Many of the clients I work with have a pretty good handle on what they should be eating. They know which foods are the most nutritious, and they have the access and the resources to make good choices. What often gets in the way, however, is motivation; ...

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Yahoo Health

Molly Lowe's 106-Pound Weight Loss: 'If I'm Not at My Best, I Can't Give ...
Yahoo Health
Molly before (left) and after (right) her weight loss. (Photos courtesy of Molly Lowe). This is who I am. I don't even consider it a diet or routine anymore. It has become a part of me. I still follow flexible dieting and I am not sure I will ever have ...

Press TV

Healthy weight loss and dieting tips
Press TV
Do you have trouble losing weight? Or would you like to lose weight faster? You have finally come to exactly the right place. The sad truth is that conventional ideas – eat less, run more – do not work long term. Counting calories, exercising for hours ...

Google News


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