Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Buyer Beware: Purchasing Fat Burners and Other Supplements Online


Each month I receive hundreds of e-mails from consumers who have been bilked outof their hard earned dollars by unscrupulous supplement / fat burner manufacturers. Manufacturers who have added them to monthly recurring billingcycles without their permission. Manufacturers who don't honor their money-backguarantees, and, while providing a 1-800 number for refunds, but don't hire areal, breathing person to monitor this number. These manufacturers treat theircustomers with disdain, and in general, regard them as little more than sheepwho need to be parted from their money.

The vast number of complaints I receive involve products marketed almostextensively via...

i) radio advertisements

ii) Internet e-mail and advertising campaigns

iii) television infomercials

These products tend to be marketed by companies who do not have a regularpresence in the marketplace. These companies like to make this sound like a goodthing (i.e., "exclusive T.V. offer!", and "this product is not available in anystores, so order now!"). However, the opposite is generally the case. Why?Selling via the 'Net, T.V. or radio makes it very easy for the manufacturerto...

a) avoid accountability to the customer

b) continue to sell an inferior product to a receptive audience

To further outline the issues, let's create an example scenario with fictitiouscompanies "X" (which will sell its products in stores), and "Y" (whichsells online).

Suppose company "X" creates a new fat burner product with a full money backguarantee. They sell it in local marketplaces through well-known retailers.Suppose you come in to the retailer and purchase that new fat burner. Four weekslater, in accordance with the label guarantee, you return the empty bottle for arefund, feeling the product didn't live up to your expectations.

A quality, customer focused retailer will refund your money right away, noquestions asked (if they don't, make it clear you'll be taking your businesselsewhere). That retailer will then demand their own refund from manufacturer.

What's my point here?...

1) Inferior quality products threaten the local merchant's credibility, andtheir ability to do business with the local audience. After all, no merchant whoclaims to have your best interests at heart while flogging an inferior productcan stay in business for long.

2) It is impossible for any manufacturer to avoid accountability in the localretail market. If a product yields too many refunds, the local merchant willhave to stop selling it. That's because that merchant needs your repeatbusiness for his/her other products. If the merchant does not treat you well,s/he loses the risk of losing ALL your business. Regardless, the bottom line isthat the local retailer has to stop ordering from the manufacturer.

3) Products that generate lots of refund requests are much more work for theretailer than ones that do not. Merchants will not carry such a product forlong.

OK, now for the other side of the coin.

Suppose company "Y" creates a new fat burner (covered by a 100% money-backguarantee) and markets it via infomercials, radio ads, and the Internet. Suppose"you" purchase the product, and later try to get a refund when you find thequality of the product unsatisfactory. Here's where things get interesting...

Unlike your local merchant, who needs to keep you happy to earn your repeatbusiness, company "Y" knows it is unlikely to ever hear from you again. So itmakes it as difficult as possible to obtain a refund. Its 1-800# plays anendless loop message for 45 minutes. It's nearly impossible to get a real humanbeing to talk to.

Good luck getting your refund.

And when you buy products in this manner, often you'll get added to a recurringbilling option without your consent. In other words, you'll receive anotherbottle of the product every 30 days and your credit card will be chargedaccordingly.

Again, good luck getting your refund.

Bottom line?

Advertising and selling in this manner makes it very easy for the manufacturerto avoid the issue of accountability to the customer. And most manufacturers usecall centers, professional warehousing and drop shipping facilities to furtherisolate themselves from contact with their clients. Chances are that should youorder such a product, you won't get a company representative on the phone, but acall-center employee with performance-based incentives. Is that the sort ofcompany you'd like to do business with?

By declining to sell their products in a local retail environment, manufacturersare able to isolate themselves from the local merchants who could demand largevolumes of refunds, and threaten their business by refusing to stock alow-quality product. Additionally, it also makes it more difficult for badproduct word-of-mouth to circulate amongst consumers.

So...

There are several recommendations I have for purchasing fat burners or any othersupplements...

1) Do not buy products advertised on TV, the radio, or the Internet unless...

a) those products CAN by purchased from a local retailer. That way, you'll havesome recourse should you be unhappy with the product. While not all companieswho advertise in this manner are deceptive or unethical, there is greaterlikelihood you will experience an issue with a merchant who advertises in thismanner and does not maintain a local presence.

b) the product is sold by a well-recognized, respectable brand company.

2) Buy only well-recognized brand names with a established history in thesupplement industry (e.g.., MuscleTech, Isatori, Champion Nutrition, BioTest,EAS, and so on). I'm not saying the major brands always create better products.I am saying, however, that their "brand" and reputation does mean something tothem, and they do recognize the value of a long term repeat customer. 9 timesout of 10, if you have a problem with a product, you can phone such amanufacturer for a refund directly.

On the other hand, products marketed online or on TV do not have a "brand". Soit does not matter what the reputation of that brand is, or how it resonateswith consumers, since the manufacturer will simply create a new one for the nextproduct.

3) Establish a relationship with a local or online merchant, and make all yourpurchases from that merchant. Trusted, valued customers can always take theircomplaints to a good merchant, who knows it is in his/her best interest to lookafter them.

In the end, losing weight is hard enough without having to worry about losingyour money, too. Your best bet is always to purchase brand name products from atrusted local retailer.

Paul Crane is the webmaster of Ultimatefatburner.com. Ultimatefatburner.com is your "one-stop" destination for reviews of fat burners, diet supplements and prescription diet pills, bodybuilding supplements and programs, and weight loss programs.http://www.ultimatefatburner.com/


MORE RESOURCES:

Medical News Today

Weight-Loss Surgery Might Reduce Serious Asthma Flare-Ups – WebMD
WebMD
The study relied on weight-loss surgery as an "instrument of substantial weight loss," according to the study's lead author Dr. Kohei Hasegawa, an attending physician in the emergency department of Massachusetts General Hospital in Boston. But, the ...
Better joint replacement outcomes for obese patients who have weight-loss ...Medical News Today
Weight-Loss Surgery Might Reduce Serious Asthma Flare-UpsU.S. News & World Report
Far better joint replacement outcomes for obese individuals who have weight ...Chicago Daily News
Pioneer News
all 12 news articles »


People Magazine

Website Posts Anorexic Woman's Photos in List of 'Amazing Weight Loss ...
People Magazine
Anne Marie Sengillo posted photos of her eating disorder recovery progress on Reddit as an inspiration to others suffering with the diseases – so when website The Chive repurposed her photos for a post about weight loss inspiration, Sengillo felt it ...
This Site Posted a Recovering Anorexic Woman's Photos as Weight-Loss ...Health.com
The Chive Posts This Woman's Anorexia Recovery Photos in ''Amazing Weight ...E! Online
Anorexic woman horrified after skinny photos used for weight loss success storyExaminer.com
The Hollywood Gossip
all 6 news articles »


Take a team approach to weight loss
WOODTV.com
Grand Health Partners and Mercy Health Saint Mary's team together for physician-led medical weight loss. They take a multi-disciplinary approach, including physicians, bariatric surgeons, dieticians, exercise specialists, and behaviorists into the ...



6abc.com

Is Weight Loss Surgery for me?
6abc.com
Wednesday, April 8, 2015 (WPVI) --. If you've tried and failed at weight loss, Einstein Bariatrics can help end your battle in the fight against obesity. Our skilled surgeons have performed thousands of successful bariatrics surgeries, making us one of ...



New thyroid test could aid in weight loss efforts
WJLA
CINCINNATI (Sinclair) - If people are feeling tired all the time or have trouble losing weight, a new test now available could give some additional information to help people get the right treatment. Continue reading. The thyroid is shown on an anatomy ...

and more »


Yahoo Health

Woman 'Physically Sick' After Her Anorexia Photo Used In 'Amazing' Weight ...
Yahoo Health
Imagine if you used the Internet to find support for recovering from your eating disorder, and help inspire others to overcome theirs. Now, imagine that photos of you at your most sick were used in an article on “amazing” weight loss transformations.
Site Uses Pic of Woman with Anorexia in 'Amazing' Weight Loss PostJezebel
Woman's photos of anorexia recovery used for weight loss inspirationNewsday
Site Uses Her 'Before & After' Weight Loss Pics as Inspirational Example ...IJ Review
Huffington Post -Cosmopolitan UK
all 21 news articles »


The Atlantic

Weight Loss Doesn't Always Lead to Happiness
The Atlantic
To lose weight is to become happier. At least, this is the narrative voiced by countless health gurus, ubiquitous advertisements, and, sometimes, overly blunt friends and relatives. Americans buy in to the weight-loss game with billions of dollars a ...

and more »


UPI.com

Kelly Rowland details 70-pound post-baby weight loss
UPI.com
The 34-year-old singer detailed her extreme post-baby weight loss in an interview with Extra this week. Rowland and husband Tim Witherspoon welcomed the infant in November 2014, and the star told host A.J. Calloway she dropped the weight by exercising ...
Kelly Rowland 70 Pounds Off In Just Four Months Unveiled, Talks Weight Loss ...The Inquisitr
Kelly Rowland Dramatic Weight Loss Secrets - How She Dropped 70 lbs After ...Music Times
Kelly Rowland's secret to 70lb weight loss is energetic workouts with the ...Daily Mail
Contactmusic.com -The Voice Online
all 87 news articles »


Gelesis Bags $22M More, Ramps Up Trials for Weight-Loss Pill
Xconomy
One proposed advantage here over other treatments is weight loss without the safety/tolerability issues—like diarrhea, dizziness, or dry mouth, among other side effects—since Gelesis100 isn't absorbed into the bloodstream. That hasn't been proven yet ...
Boston weight-loss biotech Gelesis raises $22MBoston Business Journal (blog)

all 5 news articles »


Daily Mail

Forget weight loss surgery - you can get the same results dieting and ...
Daily Mail
Exercising for four hours a day and following a strict diet can yield the same results as weight loss surgery, a leading doctor has claimed. Dr Robert Huizenga, of UCLA, says his extreme diet and exercise plan should replace bariatric surgery as a ...

and more »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright © 2006 Luminati Inc. All rights reserved.