UFC President Dana White has continued to rain down some verbal jabs in the direction of Top Rank CEO Bob Arum.
The two power-players have been trading words for years.
White has not taken too kindly to some of the comments being made by Arum when it comes to the upcoming Showtime Pay-Per-View which features the biggest star of the UFC, Conor McGregor, who steps in a boxing ring for the first time when he faces returning five division world champion Floyd Mayweather Jr.
The event happens on August 26th from the T-Mobile Arena in Las Vegas.
Mayweather returns for the first time since announcing his retirement back in September 2015. McGregor, who holds the UFC's lightweight title, is making his professional boxing debut.
According to White, he was able to finalize the deal for Mayweather-McGregor in four meetings - and says it took Arum six years to finalize Mayweather-Pacquiao.
During a recent television appearance, Arum advised boxing fans to take a pass on Mayweather-McGregor and instead spend their money on the highly anticipated middleweight clash between Canelo Alvarez and Gennady Golovkin - which takes place three weeks later, on September 16th, also at the T-Mobile.
"We've never done one boxing event, but I guarantee you it'll be better than Top Rank. Look how long it took to make Pacquiao-Mayweather happen, right? It took forever. Then I sit down with [Mayweather adviser] Al Haymon, we have four meetings, we got our fight done. These guys aren't even in the same sport. This just goes to show you what an absolute *sshole Bob Arum really is," White told The Hollywood Reporter.
White also defended both Mayweather and McGregor for their controversial four city media tour. During the tour, both fighters got criticized for making some very colorful statements about each other.
"Anything you say these days is racist or whatever. Everybody loves to jump on that. This is a fight. In [less than] a month, these guys are going to try to knock each other unconscious. It's called mental warfare. You're trying to get into your opponent's head. It's as much a part of the fight as the fight itself," White said.
"I am not saying that what was said was appropriate, but I've been around Conor for four years — the guy is not a racist. I don't love what Floyd said either. But it's a fight. Everybody starts crying every time something is said these days. We live in one of the most ridiculous times ever."