By Steve Kim
It's clear that UFC President Dana White will be expanding his horizons and dabbling in boxing at some point in the near future.
After years of running the UFC, he looks to promote the sport of boxing and has been meeting with various entities recently. White will have the back of the UFC's parent company, WME–IMG.
So what does Tom Loeffler, the head of 360 Promotions, and the promoter of middleweight champion Gennady Golovkin think of all this?
During his appearance on 'the Next Round' podcast, Loeffler stated - "I think competition is good for boxing, I think someone as high profile a figure as Dana gets into the sport of boxing he'll make headlines. I'm sure he'll put on some good shows. I think the more people, or the more spotlight is shown on the sport of boxing the better it is overall for the sport.
"And if Dana brings some television dates to boxing that weren't available before, I think that's a big addition. The deal that Top Rank has now with ESPN is strong, Showtime is putting on some good fights, HBO has always put on great match-ups - if we can do this 'Canelo-Triple G' (Saul Alvarez-Gennady Golovkin) rematch on HBO Pay-Per-View, we can do the 'SuperFly 2' on HBO - I think as promoters, managers, trainers and really, the responsibility of the fighters, everyone needs to work together to continue the momentum really of the banner year that we had in 2017.
"I've been involved in boxing just over 25 years now and I can't really remember a year where we had such a great year in boxing as we did last year."
The question is will the presence of White (who's made it clear his disdain of the likes of Oscar De La Hoya and Bob Arum) create even more division within the sport?
"We need to really build on that momentum to keep boxing in the forefront because some people look at it short-sighted," said Loeffler, who believes that those in the sport must be willing to see the big picture.
"It might suit their personal needs better but for the sport in general making the fights the fans want to see is just better off for the sport, whether your guy wins or loses a particular fight."
Steve Kim is the news editor for BoxingScene.com.