By Jake Donovan
Corona may be known as ‘La Cerveza Mas Fina’, but the tune that most boxing fans will continue to sing is ‘Tecate... Con Caracater!’
Top Rank confirmed during its initial press tour to announce the June 9 fight between Manny Pacquiao and Tim Bradley that Tecate was on board to offer a rebate to those who order the pay-per-view event.
The very details of that offer were clarified during Wednesday’s final main event press conference in Las Vegas.
“Tecate has done a tremendous job in publicizing this event,” noted Hall of Fame promoter Bob Arum, whose Top Rank Inc. company presents the event live from the MGM Grand in Las Vegas. “In addition to providing us with the beautiful Tecate girls, they have supported us with commercial advertising.”
HBO PPV will distribute the pay-per-view event, which figures to crack the one-million buy unit barrier. The suggested retail price for the event is $54.95, possibly higher for those whose cable and satellite providers carry a surcharge for ordering in High Definition.
As has been the case with the past few Pacquiao-headlined shows, Tecate – the event’s leading sponsor – will be offering a rebate with the purchase of their product (12-pack, 18-pack or 24-pack) and the pay-per-view event itself.
“(Tecate is) offering an opportunity for a $40 rebate for buying their products at the local supermarkets,” Arum informed the media and crowd on hand during the presser. “You can save almost 80% of the purchase price for buying Tecate for your party.”
Tecate has proven itself to be among the sport’s biggest supporters, with its PPV rebate program dating as far back as 2007. It has been on board for most of Pacquiao’s pay-per-view appearances for the past several years, including last November’s close call in his third fight with Juan Manuel Marquez.
Traditionally, the program calls for the purchase of a 12-pack or larger of Tecate beer prior to the event and for the receipt to be mailed in with the rebate form and cable or satellite bill showing proof of pay-per-view purchase.
Past deals have offered rebates as much as $25, which exceeds the average cost of even a case of Tecate. Smaller-sized purchases mean that much more would go towards the pay-per-view event.
“Tecate has really supported the sport of boxing and has been supporting us in so many Manny Pacquiao fights,” stated a thankful Arum of the long-standing relationship with the Mexico-based beer company.
Jake Donovan is the Managing Editor of Boxingscene.com. Follow Jake on Twitter at twitter.com/JakeNDaBox or submit questions/comments to [email protected]