David Higgins, promoter for WBO heavyweight champion Joseph Parker (24-0, 18 KOs), has come out swinging.

The New Zealand promoters has stated that Anthony Joshua's fans are "brainwashed" and feels confident that the British boxer's superstar run will soon come to an end.

There are ongoing negotiations for Parker to face Joshua (20-0, 20 KOs), who holds the WBA, IBO, IBF world titles, in a unification fight in the first quarter of next year.

The two sides are at a stalemate for the moment.

Parker wants no less than 35% of the financial pot, with British star getting 65%.

While the two sides are getting closer to a deal, neither side is budging from their financial position.

"He says he wants to be the king but now he's avoiding both unification options (Parker and Deontay Wilder)," Higgings told ESPN.

"If Joshua doesn't unify now, then he needs to be held to account. When the fans start complaining, let it be on record that we did everything we could to unify."

According to Higgins, Joshua's fans have been fooled into thinking their boxer is unbeatable.

A few weeks ago, Higgins and Parker held a press conference with the local media in New Zealand to present video evidence of what they feel is concrete proof that Joshua has a glass jaw. They had video clips of Joshua being hurt in fights and numerous interviews where boxers claimed to have either hurt or knocked Joshua out in sparring or the amateurs.

"A lot of British fans have been brainwashed into thinking Joshua is the bullet-proof, unbeatable guy but he's actually getting flattened all the time," he said. "It's happened in numerous training camps and Wladimir Klitschko also flattened him," Higgins said.

"His media machine tells us he's the next Lennox Lewis but he's being flattened all the time and hasn't even fought anywhere near the same standard of opposition. It's a bubble that's going to be burst.

"I'm getting hate mail from Joshua's brainwashed fans asking me how I can demand that slice of the pie for Parker. That disrespects that Joseph has been in this game for 20-something years."