Schaefer: Mayweather-Ortiz Will Get Biggest Push Ever

By Keith Idec
Richard Schaefer won’t go as far as to say the Floyd Mayweather Jr.-Victor Ortiz fight will eclipse the pay-per-view record of nearly 2.5 million buys established by Mayweather and Oscar De La Hoya four years ago.

Golden Boy Promotions’ chief executive officer is confident, however, that Mayweather-Ortiz will be the most successful pay-per-view fight of 2011. That distinction currently belongs to Manny Pacquiao-Shane Mosley, a one-sided welterweight title fight May 7 in Las Vegas that drew roughly 1.3 million buys.

Pacquiao-Mosley was broadcast by another network (Showtime) and promoted by a rival company (Top Rank), but Schaefer acknowledged that Showtime’s use of parent company CBS’ expansive resources to promote that fight was good for the boxing business. Losing the Pacquiao-Mosley fight to Showtime forced executives at HBO to make better use of parent company Time Warner’s numerous platforms on television, in print and on the Internet.

“I have no doubt that [Mayweather-Ortiz] will be the most heavily promoted fight in the history of boxing,” said Schaefer, whose company is the primary promoter of the Mayweather-Ortiz welterweight title fight Sept. 17 in Las Vegas. “No question about it. … I looked back at the marketing plan they had for De La Hoya and Mayweather, and I swear to you, it pales to that. So I’m really excited about it.

“I think the sky’s the limit. And I think the beneficiary is the sport of boxing and those two athletes. Because you have the most skilled [boxer] of our generation and you have a young man which I think is a very tough opponent, who has an amazing story, an amazing personality. All that is why I’m convinced that this will be the biggest pay-per-view event of this year.”

Top Rank executives are in the process of determining whether HBO or Showtime will be the pay-per-view provider of the third bout between Pacquiao (53-3-2, 38 KOs) and Mexico’s Juan Manuel Marquez (53-5-1, 39 KOs) on Nov. 12 in Las Vegas. Top Rank founder Bob Arum might have a tough time saying no to another HBO proposal now that decision-makers for that network are making more complete pitches.

“There’s a lot of assets from the Time Inc. side, both in print and online, which are going to be very much involved [in promoting Mayweather-Ortiz],” Schaefer said. “Then you have the HBO assets, and they are going to be involved like they’ve never been. So it is, without a doubt, the most comprehensive overall package ever structured. And I have to say, HBO was very eager to put these different assets in play. After seeing what Showtime has done with CBS, it’s like, ‘Hey, let us show you what we can do.’ ”

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, NJ., and

User Comments and Feedback (Register For Free To Comment) Comment by tlarry on 08-03-2011

I hope this fight is seen by massive world wide audience. Floyd is going to get caught and knocked out cold. Period. Shocking the world, it will be quite a celebration for Mexican Independence Day. The only draw back is…

Comment by MOULINYAN KILLA on 08-03-2011

I hope the fight sells well. I'm looking foward to it.

Comment by sweetscience18 on 08-03-2011

Mexicans are gonna tear thos ppv apart.

Comment by spoonwars on 08-03-2011

[QUOTE=-Genesis-;10936717]Low 1 mill... No way it does more then Mosley.[/QUOTE] At least half of the sales will be Mexican based. Without Canelo and Morales, this PPV would sell around a Hatton level.

Comment by Battle*Hardened on 08-02-2011

Low 1 mill... No way it does more then Mosley.

Post a Comment - View More User Comments (40)
Top Headlines Bryant Jennings Ready To Step In, Face Anthony Joshua on 12/10 Dereck Chisora: Dillian Whyte is Nothing - I Will Stop Him! Vernon Forrest - Third Man Has Been Convicted in His Murder Pacquiao Feels Brunt of Long Flight, Takes Off From Training Marquez: If Canelo Trades With Golovkin - He's Committing Suicide! Lucas Browne Finds Himself in Limbo After Klitschko's Injury Andre Ward Aims To Set The Record Straight With Sergey Kovalev Video: Joe Smith Jr. Very Pumped To Face Bernard Hopkins Haye Explains Why Anthony Joshua-Eric Molina is Next - Not Price Marrero vs. Zambrano Talks Progress As Purse Bid Looms Klitschko's Manager Says Unfinished Contract Led To 2017 Jump Video: Oscar De La Hoya on Schaefer's Return, Hopkins, More Photos: Bernard Hopkins, Joe Smith Jr. - Face To Face at Presser Anthony Mundine, Danny Green Rematch Set For February 3 Video: Bernard Hopkins, Joe Smith - Go Face To Face Video: Bernard Hopkins Breaks Down Joe Smith Showdown Arum on Parker vs. Ruiz Possibly Heading To The United States Joshua-Klitschko Eyed For March, April at Principality Stadium Vanes Martirosyan: I’m Not Happy With Al Haymon, My Promoter Josh Hernandez Inks Promotional With Warriors Boxing Hearn Looks Ahead For Joshua, Hoping For Klitschko in 2017 Manny Pacquiao Noncommittal on Fighting Beyond November 5 Monaghan vs. Boesel, Abraham vs. Krasniqi WBO Eliminators Wladimir Klitschko Out Of December 10 Fight With Injury Andre Ward: My Skills Never Left, I'm Feeling Better Than Ever LaRon Mitchell Drops, Decisions Scott Alexander in Ontario Photos: Marco Huck, Dmytro Kucher Size Up at Hannover Presser Anthony Ogogo Suffered Broken Eye Socket in Cunningham Loss Kovalev Hopes To Become The P4P Best With Win Over Ward Donaire Spars Twelve Hard Rounds With Chocolatito's Cousin Joseph Parker's Coach: I Really Like Andy Ruiz's Style For Us Trainer: Smith's Pressure, Power Will Take Care of Bernard Hopkins Lemieux Targets Canelo Showdown - Catch-Weight is Ruled Out Daily Bread Mailbag: Golovkin-Jacobs, Kovalev-Ward, Aaron Pryor Long-Reigning Lefties - Pacquiao, Hagler, Martinez, Winky, More Browne Shreds Whyte: You're Euro Level, an Ugly Motherf***er Boxer Tries To Leave The Ring Mid-Count After Being Dropped Roach: Pacquiao Has Been Hurting Me, Expect a Different Manny! Former World Champion Seriously Injured, Attacked With a Sword "Fighting Words" - Breaking Down 2016's Fighter of the Year Race

Latest Active Forum Threads