Advertisement
Advertisement
Boxingscene.com

Pacquiao-Rios: Taking a Look at The PPV Numbers

By Jake Donovan

Manny Pacquiao’s ring return served its purpose only in that it put the former eight-division champion back in the win column for the first time in more than two years.

Beyond that, his near-shutout of Brandon Rios may wind up having done more harm than good.

Speculation continues to run rampant over how well – or poor – the November 23 pay-per- view event drew, airing live from CotaiArena at the Venetian Macao in Macau, China. Reports from Top Rank’s offices suggest figures in the vicinity of 500,000 units sold, which – even if accurate – would make for his lowest pay-per-view output since his June ’08 lightweight belt winning effort over David Diaz.

Some have reported – without attribution – numbers as low as 350,000 buys. Early returns from industry insiders have the event tracking anywhere from 400,000 to 475,000 units sold.

The fight marked Pacquiao’s first in 50 weeks, when he was knocked out in the 6th round of his unforgettable fourth fight with Juan Manuel Marquez. The bout drew accolades as 2012’s Fight of the Year, also scoring 1.15 million pay-per-view buys.

It was also the second consecutive loss suffered by Pacquiao, who six months prior fell prey to creative scoring as Tim Bradley was awarded a split decision in a massive upset. The event sold 700,000 units, which was considered a major disappointment at the time for a Pacquiao event, matching that of his March ’10 win over Joshua Clottey.

The bout with Clottey came as a consolation to the fallout of the biggest fight ever to be left at the negotiating table.

Pacquiao was engaged in negotiations to face Floyd Mayweather Jr., back when both were considered the best two fighters in the sport and its two biggest draws. The two sides were thought to have reached terms, only for the deal to fall apart over a dispute surrounding random drug testing.

It was the closest the fight ever came to materializing, with years of posturing as both sides continued to laugh all the way to the bank.

Those days continue for Mayweather, who is just three months removed from the most lucrative pay-per-view event in boxing history. His 12-round points win over Saul ‘Canelo’ Alvarez – however strangely scored it was – pulled in 2.2 million viewers for a record-shattering revenue total of nearly $150 million in pay-per-view sales alone.

The event marked Mayweather’s second with Showtime after spending 14 years on HBO, capturing titles in five weigh classes over that time. News of his jumping ship to Showtime made an immediate splash, but with expectations set exceedingly high considering his guaranteed purses exceeding $30 million.

His first fight under a six-fight deal with Showtime was a 12-round points win over Robert Guerrero in May. The delay in getting the fight signed, combined with Mayweather’s questionable approach to marketing the event and Guerrero’s untimely arrest for illegal weapon possession and general lack of notoriety, resulted in the pound-for-pound king underwhelming at the box office.

A true number was never produced, though the event was more about introducing Mayweather as the face of Showtime than it was intended to line everyone’s pockets. Despite falling short of one million units sold – the lone occasion Mayweather failed to hit that figure in six pay-per-view events since returning to the ring in 2009 following a faux retirement – it still did well enough to top the combined total of Pacquiao-Rios and Bradley-Marquez, HBO’s two big pay-per-view events of 2013.

The exclusive rebroadcast of Pacquiao’s win over Rios generated just over one million viewers last Saturday on HBO, despite airing ahead of a live boxing doubleheader which peaked at more than 1.35 million viewers.

There are arguments to be made that the pay-per-view event taking place overseas were the greatest cause for the underwhelming output. Also, the rebroadcast came during Thanksgiving weekend, and also with the knowledge that the 12-round welterweight wasn’t remotely competitive. 

However many buys are ultimately tallied for Pacquiao’s latest pay-per-view headliner, it’s clear that interest is slowly waning as his career has been in a holding pattern for the past three years.

The thrill of fighting in Cowboys Stadium was offered as a backdrop to matchups that hardly piqued the interest of the boxing public. The same theme proved to play out in Macau, though proving to be a one-and-done as Pacquiao – a Filipino icon fighting in Asia for the first time in more than seven years – is already slated to return to the states, with a hold placed for the MGM Grand on April 12, his targeted ring return.

Jake Donovan is the Managing Editor of Boxingscene.com, as well as the Records Keeper for the Transnational Boxing Ratings Board and a member of Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by blacksocks on 12-06-2013

Let's face it, a lot of factors contributed to low ppv numbers in the US. However, a Floyd-Pac fight in Vegas will generate tremendous interest, most probably the same numbers it would have generated had they fought 2 or 3…

Comment by anonymous2.0 on 12-05-2013

[QUOTE=Holywarrior;13998265]It's just funny to me because everyone and their mom still thinks Floyd/Pacquiao would crush PPV records. it wouldn't, people for some rreason over rate these guys' dawing ability.[/QUOTE] Even if Floyd/Showtime/GBP and Pacquaio/TR/HBO all agreed to fight they'd have…

Comment by Hamaru on 12-05-2013

This is interesting since Floyd vs. Guerrero did an estimated 875,000 - 1M sells. Clearly Floyd has all the leverage if he does fight Pac.

Comment by rambov on 12-05-2013

Shoulda taken the test

Comment by Slip Stream on 12-05-2013

[QUOTE=BigGenes;13997860]That's it 500,000 PPV or less...Pacman should retire if NO Mayweather fight!:smashfrea[/QUOTE] This isn't a sign Manny should retire its a sign he can't. The guy's broke and needs a big fight just to pull even or to be less…

Post a Comment - View More User Comments (124)
Top Headlines NSAC Director Doubts Canelo-Chavez "Bet" Will Push Through Pacquiao Announces He is Negotiating With Khan for Next Fight Photo: Dmitry Bivol vs. Robert Berridge – Official Weigh-In Sanchez Adjusts Golovkin's Sparring Schedule For Jacobs Fight Emmanuel Rodriguez-Omar Narvaez Moves To March 11 SHO Bill Photos: Deontay Wilder, Gerald Washington Open Workouts Haye Wants Steel Fence To Avoid Violent Bust-Up With Bellew Miguel Flores Makes No Excuses After TKO Loss To Dat Nguyen Canelo: Chavez Jr. Accepted Our Bet, He Better Honor It After Loss! Shannon Briggs vs. Fres Oquendo Deal is Reached Oner: Avni Yildirim Too Strong, Will Take Teeth of David Benavides Adrian Granados Will Be Back on Showtime, Says Manager Cautious Chavez Certain He’ll Make 164.5 for Canelo Fight Michael Perez vs. Marcelino Lopez Tops ESPN2 Bill on April 20 Broner-Granados Fight Peaked at 859,000 Viewers on Showtime Canelo Plans To Vacate WBO Title, Fight at 160 - After Chavez Bout Joe Gallagher: Liam Smith Expects Tough Fight With Williams Izu Ugonoh: I Have To Be at My Best To Beat Dominic Breazeale Chavez Expects to Enter Ring at 180; Canelo Not Concerned DiBella: Unlike Wilder-Wawrzyk, 'Nervous' About Wilder-Washington Chavez: Canelo Picked Me Over GGG For 'Easier Fight, More Money' Gavin McDonnell: I'll Do Whatever it Takes To Beat Rey Vargas Izu Ugonoh Aims To Make a Statement in Big Career Showcase Liam Williams on Liam Smith: This Is A Real Fight, It'll Be Good Cecilia Braekhus' Former Coach Ready To Help Svensson Win Angulo: Canelo Lacking The Heart and Balls To Face Golovkin Mayweather Sr: I Would Beat Conor McGregor's Ass - And I'm 63! Adam Bashanov Set To Turn Pro on Ceylan vs. Lowe Card WBA, AIBA Hold a Second Meeting in Taipei To Further Relations Jhonny Gonzalez Back on March 25, To Face Sergio Estrella Jarrett Hurd: I'm Turning A lot of Non-Believers into Believers Dat Nguyen Shocks Miguel Flores, Blasts Him Out in Six Rounds Video: Canelo Alvarez Talks Chavez, Golovkin, More Hunter: Ward Mistreated By Media, HBO - Why Wouldn't He Retire? Daniel Franco Training, Set To Return on March 23 in LA Canelo is Confident That He Can Put Chavez Jr. To Sleep Video: Julio Cesar Chavez Jr. Discusses Canelo, Weight, More Photos: Lucian Bute, Eleider Alvarez - Go Face To Face at Presser Canelo: Mayweather-McGregor Would Be a Black Eye For Boxing De La Hoya: Canelo-Chavez Will Be a War - There is No Favorite
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement