By Jake Donovan
The fourth encounter between Manny Pacquiao and Juan Manuel Marquez is hardly reflective of the still-struggling stateside economy. At the very least, Tecate continues to do its best to provide some relief for boxing fans.
Hall of Fame promoter Bob Arum announced the full details of the December 8 pay-per-view event, which takes place at the MGM Grand in Las Vegas. Ticket prices remain consistent with the previous event last November, but the cost to watch at home makes this fight the most expensive of the series.
“Tickets will be priced the same for this event as they were for Pacquiao-Marquez III ($1,200, $900, $600, $400 and $200),” Arum stated during Wednesday’s press conference in New York City. “It’s already obviously a hot ticket because orders are already pouring in.
“We expect in the first month or so that we will have a complete sellout. This is a very, very high in-demand type of event.”
It will also match the record for the highest priced boxing pay-per-view event. The suggested retail price for the fourth fight between the pair of future Hall of Fame fighters will be $59.95 (plus a surcharge for those who order the HD feed), up from the $54.95 price tag which came with last year’s third fight, in which Pacquiao was awarded a highly disputed majority decision.
The event’s leading sponsor, Tecate promises to go all in regarding its promotion of the card, as well as allowing fans to recuperate some of the money spent on ordering from home.
“Our principle sponsor will be Tecate,” announced Arum. “They have been the sponsor fights of the last two fights between Juan Manuel and Manny. They consider the fourth encounter to be the most important of all of the fights.
They are going to be behind the promotion in the greatest possible way. There will be the rebate for people who buy Tecate. You can get a rebate on the pay-per-view. They will have other events before and leading up to the event that will get more people interested. With the Tecate rebate, you can considerably lower the out-of-pocket cost.”
The exact amount of the rebate has yet to be revealed, but generally runs in the $25-30 range in conjunction with a purchase of specified Tecate products. Full details will be announced on their Facebook page - http://www.facebook.com/TecateBoxing/app_178705492191903 .
Pacquiao currently leads the series 2-0-1, though there is a case to be made for Marquez going undefeated against his longtime rival or for all three fights deserving to end in a draw.
Their first fight aired on HBO, while the second and third entries aired on PPV. The third fight last November was fought in front of a sold out crowd and racked up roughly 1.3 million pay-per-views sold. Tecate offered a rebate for that fight, as well as Pacquiao’s last several events.
Jake Donovan is the Managing Editor of Boxingscene.com. Follow Jake on Twitter at twitter.com/JakeNDaBox or submit questions/comments to [email protected] .