|The Lounge | Champions | The Wire | Schedule | Audio | Arcade | The Top Ten | Historical | Email | Video|
How The Food Industry Influences Nutrition and Health
When was the last time you consumed soda? Most likely, it wasn't that long ago. You may even drink several cans or bottles each day. In the U.S, carbonated soft drinks are a huge business. Every year, they generate more than $50 billion in annual sales.
Two companies - Coca-Cola and PepsiCo -- dominate the soda market. They are in a constant battle for the market share of the product - a conflict known as the "Cola War." Hundreds of millions of dollars are spent annually for advertising. Not surprisingly, the companies are always looking for new markets. And, increasingly, they are directing their attention to adolescents and children.
For decades, schools have allowed soda to be sold in on-site vending machines. So, generating income for schools from the sale of soda is not a new policy. However, in the early 1990s, pouring-rights contracts emerged. These put a different spin on the sale of soda in schools. And, over the years, they have increasingly gained in popularity.
In return for the exclusive sale of one-company's product, pouring-rights contracts give school districts large lump-sum payments and extra payments and/or gifts over a period of five or 10 years. The contracts provide additional incentives for consumption levels that surpass quotas. So, they tend to encourage the consumption of higher amounts of soda, even by the youngest students. In one of the most extravagant contracts, a 53-school district in Colorado, gave up its Pepsi vending machines and signed an $8 million, 10 year agreement with Coca-Cola that included cash bonuses when sale targets were exceeded and a new car for a senior with high grades and perfect attendance. But, even the smaller contracts tend to be generous. The goal is to create brand loyalty among young people - a loyalty that could continue throughout their lives. Without a doubt, administrators in cash-strapped school districts have a litany of reasons to be enticed. But, adherence to the contracts may be taken to extremes. For example, a Georgia student was suspended when he wore a shirt with a Pepsi logo to a student government-sponsored "Coke Day" rally.
So what is contained in a typical soda that may be found in a school vending machine? A 20-ounce screw-top plastic bottle of soda has 275 calories. While there are other ingredients such as flavorings and caffeine, the soda is primarily sugar and carbonated water. High in calories and zero in nutritional value, it is the quintessential "junk food." The Center for Science in the Public Interest refers to soft drinks as "liquid candy." Since the bottles have screw-tops, the liquid may be sipped throughout the day, thereby bathing the teeth with sugar and upsetting dentists. While it is unclear how many sodas a typical student might drink in one day, one is not a bad guess. Just one a day means 1925 empty calories per week. Heavy users drink more than one soda per day. Children who begin drinking soda when they are still young tend to increase the amount they consume through adolescence into young adulthood. Many children drink more soda than juice or milk. While juice and whole milk contain about the same amount of calories as soda, they contain useful vitamins and minerals. Juice and milk are far better nutritional options.
Although the relationship cannot be proven conclusively, soda consumption correlates with obesity. Children who drink sodas take in more calories, are fatter and have worse diets than those who don't. If you need to lose weight, start by replacing sodas with water, fat free or 1% milk, or 100% juice (but not too much).
Copyright © 2005, by Weight Loss Buddy Press
Joey Dweck is the founder of http://www.WeightLossBuddy.com committed to helping you find a 24/7 buddy who will not only help you lose weight but who also will get you to change to a healthy lifestyle. You choose your own diet and your own exercise regime, and we find you a buddy who literally will stick with you through thick and thin. Signing up for a buddy is free. Simply go to http://www.WeightLossBuddy.com or call 1-877-BUDDY-UP.
Change in tube feeding practice improves nutrition for ICU patients, audit finds - EurekAlert (press release)
Macrobiotics: Diet and Lifestyle for Long-term Health
A frequent misunderstanding about macrobiotics is that itis a diet sick people use - cancer patients especially - inorder to heal. While it is true that a macrobioticapproach has helped a great many people get well,macrobiotics is much more than a mere diet, and it is foreveryone.
Six Ways Soy Benefits Your Health
Soy, and most soy-based products, are nutritional powerhouses. Soybeans are the only plant food that has all of the essential amino acids our body requires, making it a complete protein.
Help Prevent Premature Aging With Nutrition-Science
Aging occurs when the body's cells die at faster rates than new cells are generated. People age prematurely because inadequate nutrition resulting from poor diet stimulates cellular destruction and increases the potential for obesity, diabetes, cancer and other chronic diseases.
4 Important Facts You Should Know About Whey Protein
Are you concerned about taking care of your body before and afterstrenuous activities or workouts? Do you try to avoid supplementsthat contain additives and possible side effects?If you are interested in better health and improved physicalfitness you have surely heard that bodybuilders and otherathletes are turning to a simple, natural supplement called wheyprotein.WHY DO ATHLETES USE WHEY PROTEIN?Protein levels are depleted through exercise.
Salads Take Center Stage
The reason I remember the first time I was served a main-course salad, easily 15 years ago, is that it was such a revelation.It was served to a group of us, six or more, in a large shallow wooden bowl and it was full of all kinds of good things; greens, chickpeas, nuts, seeds, sliced chicken breast and a dressing fragrant with fresh tarragon and basil.
Fruitceuticals - The Evolution of Fruit
Since the beginning of time, everyday fruits have been known to help maintain a healthy body. The popular "5-A-Day for Better Health" is a national program encouraging Americans to increase their daily servings of fruit and vegetables to five or more per day.
Five Steps to a Healthier Heart
Step 1: Eat five to ten servings per day of fresh fruits and vegetables.Studies have shown that populations that eat large amounts of fruits and vegetables have half the cardiovascular disease rate of those that don't.
Approximately 30 years ago, food manufacturers were competing against the American Homemaker for consumable dollars. Women, traditionally prepared food fed to the family and the food prepared came fresh and cheap!Food scientists knew then that we have glutamate receptors on our tongues.
Nutrition Is Not Common Sense
I'd like to explain an important concept that most online trainers (even the "gurus") don't "get"..
Inactive Alert: Essential Proteins for Sedentary People
The importance of protein in diet has been clearly established by nutritional scientists, and widely accepted by athletes. Among other vital functions, protein is indispensable for creating muscle.
Essential Fatty Acids - Americas Major Dietary Deficiency
America's major dietary deficiency - EFA a panacea for good healthToday you cannot so much turn a corner without seeing a sign on a fast food restaurant's window boasting the "Low Carb" menu. You cannot read a magazine without seeing an ad for "Adkins friendly" foods.
Sugar Consumption Itself Has Become a Disease
Looking into statistics, we can see the average American consumes an astounding 2-3 pounds of sugar each week. This might surprise you if not considering that highly refined sugars in the forms of sucrose (table sugar), dextrose (corn sugar), and high-fructose corn syrup are being processed into so many foods such as bread, breakfast cereal, mayonnaise, peanut butter, ketchup, spaghetti sauce, and a plethora of microwave meals.
Turn to Diet for Everyday Ailments
The old cliché that you are what you eat is quite true. Many people suffer from certain health conditions that even though may not be cured, can be controlled through your diet.
Just How Dangerous Are Splenda and Artificial Sweeteners - Which Side is Spinning?
There seems to be fairly poor tracking by any formal standards once a product is approved as a food additive. Despite supposedly tracking adverse reactions, the reality has been different at the FDA.
The No 1 Reason Why Most Diets Fail & What to Do About It
How many times have you tried to diet/lose weight in the past?How many times have you had some initial success only to fallshort of your goals?How many times have you achieved your initial goals, only to seethem fly away faster than you were able to enjoy the fruits ofyour labour?Why does this happen?In most cases, the answer is simple. You've failed one test.
Facts About Virgin Coconut Oil
Coconut oil is less known compare to olive oil, corn oil, canola oil or any other vegetable oil. It is sad to hear that many terrified titles such as "fat contributor" or "cholesterol raiser" has been sticking on it for years.
The Isometric Diet and Balanced Health
The concept isometric has been a part of the health care vocabulary for decades. The most common application of the term, until now, has been with respect to physical exercise.
Reasons to Eat Organic Food
Your healthOrganically grown fruit and vegetables are not covered in a cocktail of chemicals - even after washing, a conventionally grown apple may have 20 chemicals on its skin.Conventionally grown fruit and vegetables contain more water and less vitamins, minerals and anti-oxidants than organically grown produce.
Lingzhi A Miracle Herb For Peak Health
The secret of success is knowing how to deal with your body to maintain peak health condition. The dictum Health is Wealth hold more truth in the modern context than ever before.
Nutrition For Your Young Athlete
Nutrition is extremely important for any young person,especially an athletic one, and even more so during thedevelopmental years of their life. Whether your child isinvolved in soccer or football, gymnastics or swimming orLittle League, he or she needs a good nutritive balance inorder to be successful in any endeavor.
Section Site Map - Submit News - Feedback - Comments - Advertise with Us
Copyright © 2006 Luminati Inc. All rights reserved.