Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

How The Food Industry Influences Nutrition and Health


When was the last time you consumed soda? Most likely, it wasn't that long ago. You may even drink several cans or bottles each day. In the U.S, carbonated soft drinks are a huge business. Every year, they generate more than $50 billion in annual sales.

Two companies - Coca-Cola and PepsiCo -- dominate the soda market. They are in a constant battle for the market share of the product - a conflict known as the "Cola War." Hundreds of millions of dollars are spent annually for advertising. Not surprisingly, the companies are always looking for new markets. And, increasingly, they are directing their attention to adolescents and children.

For decades, schools have allowed soda to be sold in on-site vending machines. So, generating income for schools from the sale of soda is not a new policy. However, in the early 1990s, pouring-rights contracts emerged. These put a different spin on the sale of soda in schools. And, over the years, they have increasingly gained in popularity.

In return for the exclusive sale of one-company's product, pouring-rights contracts give school districts large lump-sum payments and extra payments and/or gifts over a period of five or 10 years. The contracts provide additional incentives for consumption levels that surpass quotas. So, they tend to encourage the consumption of higher amounts of soda, even by the youngest students. In one of the most extravagant contracts, a 53-school district in Colorado, gave up its Pepsi vending machines and signed an $8 million, 10 year agreement with Coca-Cola that included cash bonuses when sale targets were exceeded and a new car for a senior with high grades and perfect attendance. But, even the smaller contracts tend to be generous. The goal is to create brand loyalty among young people - a loyalty that could continue throughout their lives. Without a doubt, administrators in cash-strapped school districts have a litany of reasons to be enticed. But, adherence to the contracts may be taken to extremes. For example, a Georgia student was suspended when he wore a shirt with a Pepsi logo to a student government-sponsored "Coke Day" rally.

So what is contained in a typical soda that may be found in a school vending machine? A 20-ounce screw-top plastic bottle of soda has 275 calories. While there are other ingredients such as flavorings and caffeine, the soda is primarily sugar and carbonated water. High in calories and zero in nutritional value, it is the quintessential "junk food." The Center for Science in the Public Interest refers to soft drinks as "liquid candy." Since the bottles have screw-tops, the liquid may be sipped throughout the day, thereby bathing the teeth with sugar and upsetting dentists. While it is unclear how many sodas a typical student might drink in one day, one is not a bad guess. Just one a day means 1925 empty calories per week. Heavy users drink more than one soda per day. Children who begin drinking soda when they are still young tend to increase the amount they consume through adolescence into young adulthood. Many children drink more soda than juice or milk. While juice and whole milk contain about the same amount of calories as soda, they contain useful vitamins and minerals. Juice and milk are far better nutritional options.

Although the relationship cannot be proven conclusively, soda consumption correlates with obesity. Children who drink sodas take in more calories, are fatter and have worse diets than those who don't. If you need to lose weight, start by replacing sodas with water, fat free or 1% milk, or 100% juice (but not too much).

Copyright © 2005, by Weight Loss Buddy Press

Joey Dweck is the founder of http://www.WeightLossBuddy.com committed to helping you find a 24/7 buddy who will not only help you lose weight but who also will get you to change to a healthy lifestyle. You choose your own diet and your own exercise regime, and we find you a buddy who literally will stick with you through thick and thin. Signing up for a buddy is free. Simply go to http://www.WeightLossBuddy.com or call 1-877-BUDDY-UP.


MORE RESOURCES:

Extension slates health/nutrition classes
Southwest Times
After filling your belly and emptying you wallet over the Christmas and New Year's holidays, Virginia Cooperative Extension is holding a variety of programs to get you back on track. The “Step to Nutrition and Health” nutrition and fitness series will ...



Obama personal chef, nutrition policy adviser, friend hangs up White House ...
Minneapolis Star Tribune
Sam Kass has been a fixture at the executive mansion, serving up nutrition policy alongside meals for Obama, his wife, Michelle, and daughters Malia and Sasha. He was not only their personal chef but senior adviser for nutrition policy, giving him a ...

and more »


The Best Foods to Fuel Your Marathon Training
Shape Magazine
I've always found sports nutrition to be both fascinating and somewhat counterintuitive. As someone who actually enjoys eating things like quinoa and kale and sees packaged foods as in-case-of-emergency options, I had a hard time getting on board with ...



Bismarck Tribune

Finding flavor: Schools react to new nutrition rules
Bismarck Tribune
Congress passed a law in 2010 giving the U.S. Department of Agriculture authority to set new nutrition standards. As a result, public and private schools that seek federal reimbursement for the meals they provide students must comply with new rules ...



Cayuga County Senior Nutrition Program menus for Dec. 29, 2014-Jan. 2, 2015
Auburn Citizen
Menus are subject to change. The Cayuga County Senior Nutrition Program is held at noon Mondays through Fridays at seven nutrition sites in Cayuga County. Reservations should be made 24 hours in advance by calling: Boyle Center, (315) 253-1550; ...



isportsweb.com (blog)

Fitness Competition- The Discipline of Nutrition
isportsweb.com (blog)
Mike Ball with a B.S. in Physiology, M.S. in Exercise Science and a PhD in Nutrition makes him an easy target for those seeking clarity about nutrition or any fitness related questions for that matter. The main question that surfaced was how to utilize ...



Maintaining Nutrition from Farm to Fork with Nutrition-Sensitive Agriculture
The Daily Meal
In response, several organizations have recognized the necessity of nutrition-sensitive agriculture—a strategy for eradicating hunger and malnutrition that incorporates explicit nutrition objectives into all aspects of development. According to the U ...

and more »


How to ease into fitness, nutrition
Bloomington Pantagraph
Some people achieve short-term success and then go back to their bad habits because they haven't learned anything about fitness and nutrition. Others lose weight but aren't healthy, said Dafne Greene, Fitness Connexion owner. Still others don't achieve ...

and more »


Healthy Eats (blog)

This Week's Nutrition News Feed
Healthy Eats (blog)
A new study published in the American Journal of Clinical Nutrition may help you feel a bit better. Researchers at Brigham and Women's Hospital in Boston, who followed more than 13,800 women through a 15-year period, concluded that middle-aged women ...



Environmental Nutrition: Fill your nutrient shortfall
Chicago Tribune
When scientists observe that lots of people within our population don't meet their needs for particular nutrients, they are dubbed "shortfall nutrients." Here are four essential nutrients most likely to be insufficient in your diet, based on the ...


Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright © 2006 Luminati Inc. All rights reserved.