Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Creativity and Innovation Management - Motivation


Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence - one must be motivated to improve and apply it.

It is compelling that motivation and creative output are positively correlated. The more motivated an individual, the more likely he or she is to engage in the task at various cognitive levels until an outcome is achieved.

Contrary to many assertions, factors that make up motivation can be isolated, monitored and measured using standard quantitative techniques.

This allows a leader, consultant or manager to measure and improve motivation with a corresponding rise in creative output.

There are broad and specific categories of motivation.

Broad categories (Amabile, 1983):

a) Intrinsic motivation - that where fulfillment is reached by attaining the solution to the problem itself, the activity is engaged in for its own sake. Characteristics of intrinsically motivated people include commitment to work, passionate involvement, total absorption and devotion to their work, interest and satisfaction in their work, challenged by their work.

b) Extrinsic motivation - that where the achievement of the task results in the fulfilment of an ulterior end, rather than the task itself. It is the motivation to engage in an activity primarily in order to meet some goal external to the work itself, such as attaining an expected reward, winning a competition or meeting some requirement.

Extrinsic motivation is itself split into two categories: synergistic and non-synergistic. Synergistic extrinsic motivators provide information or enable the person to better complete the task and act in accordance with intrinsic motives. Non-synergistic reward leads a person to feel controlled and is incompatible with intrinsic motivation.

A number of specific categories exist, including:

a) The gap between the person's ideal and real self. If an individual perceives that he is not what he wishes to be, he is more likely to be motivated to engage in activities that bring him closer to his ideal self.

b) The perceived enjoyability of the task. Terms such as "fun," "amusing," "fascinating" and "inspiring" are common.

c) The degree of challenge. The more a task is perceived as challenging and competency expanding, the more the intrinsic motivation.

d) Feasibility. If a task is perceived to be unreachable, intrinsic motivation decreases.

e) Control of ones destiny. If an individual perceives that a task is not under his control, then intrinsic motivation decreases.

f) Recognition is noted by many to be a powerful driver of task engagement.

************************************

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a DIY Audit, Powerpoint Presentation and Good Idea Generator Software) from http://www.managing-creativity.com.

You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.

Rate this article (below).

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com


MORE RESOURCES:

blogs.hbr.org (blog)

What Maslow's Hierarchy Won't Tell You About Motivation
blogs.hbr.org (blog)
At some point in their careers, most leaders have either consciously — or, more likely, unwittingly — based (or justified) their approach to motivation on Maslow's Hierarchy of Needs. Maslow's idea that people are motivated by satisfying lower-level ...



Jackson Clarion Ledger

Ole Miss using 2013 Egg Bowl loss as motivation
Jackson Clarion Ledger
... that be enough to put the memories of 2013 behind it? “The bottom line is we lost the most prized possession of this university's football program, regardless of how it ended,” coach Hugh Freeze said. “That's the facts of it, and it should be ...
Stakes and Eggs: Mississippi State-Ole Miss has added meaningUSA TODAY
Mississippi State is Better, Plain and SimpleMaroon and White Nation
No. 18 Mississippi trying to bounce back from skidThe State

all 379 news articles »


UAB Football team gets extra motivation from the sidelines
WIAT 42
Birmingham, AL (WIAT) — It's more than a football team. It's more than wins and losses. At UAB, it's a family. The UAB football team is just one win away from becoming bowl eligible for the first time in ten years. “We've had so many games,” said head ...



Stephen Johns using brief Blackhawks stay as motivation
Comcast SportsNet Chicago
The opportunity Clendening's getting is something Johns hoped to receive, and now he's using that as motivation back in Rockford to further prove he deserves a shot on the big stage. But that's no easy task as he skates on a deep IceHogs blue line that ...

and more »


A Psychological Principle That Can Instantly Increase Your Motivation
Huffington Post
Whether the bonus came at the beginning or at the end of the year, you would think it would offer significant motivation for teachers. After all, money is one of the easiest levers to pull if you're trying to manipulate behavior. But when the school ...



BruinReportonline.com (subscription)

VIDEO: Payton On Extra Motivation
BruinReportonline.com (subscription)
I don't know, every week it seems like there is some different type of motivation. The motivation is to win. If that doesn't motivate you, I don't know what will. Winning, with whats at stake and in our grasp. We understand we haven't won the last ...



Great Falls Tribune

BTBC says 'no political motivation' in Augare arrest
Great Falls Tribune
Augare subsequently told multiple news organizations that he believes his arrest was politically motivated, that the charges against him did not pass "the smell test," and that all charges had been dismissed during a hearing in Blackfeet Tribal Court.

and more »


Refinery29

How To Get Your Fitness Motivation Back
Refinery29
When you do talk to yourself pre- or mid-workout, try using the second person (“you”) rather than the first person (“I”); it'll make you more motivated to perform better. Researchers believe this is because people are used to following commands, which ...



CHSAA Now

Losses served as motivation for Cherry Creek, Valor Christian
CHSAA Now
Cherry Creek coach Dave Logan, left, and Valor Christian's Rod Sherman during media day on Tuesday. (Jack Eberhard/JacksActionShots.com). DENVER — To become a champion, losses must be embraced and used as learning tools to become a better ...

and more »


UKAthletics (blog)

UK long on motivation entering season finale at Louisville
UKAthletics (blog)
"I don't think there should be any lack of motivation for our team. Just the opportunity to go in there and get our sixth victory, which we all know is very important to us and this program. So I think our team is motivated, but it's also good to ...

and more »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.