Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Creativity and Innovation Management - Motivation


Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence - one must be motivated to improve and apply it.

It is compelling that motivation and creative output are positively correlated. The more motivated an individual, the more likely he or she is to engage in the task at various cognitive levels until an outcome is achieved.

Contrary to many assertions, factors that make up motivation can be isolated, monitored and measured using standard quantitative techniques.

This allows a leader, consultant or manager to measure and improve motivation with a corresponding rise in creative output.

There are broad and specific categories of motivation.

Broad categories (Amabile, 1983):

a) Intrinsic motivation - that where fulfillment is reached by attaining the solution to the problem itself, the activity is engaged in for its own sake. Characteristics of intrinsically motivated people include commitment to work, passionate involvement, total absorption and devotion to their work, interest and satisfaction in their work, challenged by their work.

b) Extrinsic motivation - that where the achievement of the task results in the fulfilment of an ulterior end, rather than the task itself. It is the motivation to engage in an activity primarily in order to meet some goal external to the work itself, such as attaining an expected reward, winning a competition or meeting some requirement.

Extrinsic motivation is itself split into two categories: synergistic and non-synergistic. Synergistic extrinsic motivators provide information or enable the person to better complete the task and act in accordance with intrinsic motives. Non-synergistic reward leads a person to feel controlled and is incompatible with intrinsic motivation.

A number of specific categories exist, including:

a) The gap between the person's ideal and real self. If an individual perceives that he is not what he wishes to be, he is more likely to be motivated to engage in activities that bring him closer to his ideal self.

b) The perceived enjoyability of the task. Terms such as "fun," "amusing," "fascinating" and "inspiring" are common.

c) The degree of challenge. The more a task is perceived as challenging and competency expanding, the more the intrinsic motivation.

d) Feasibility. If a task is perceived to be unreachable, intrinsic motivation decreases.

e) Control of ones destiny. If an individual perceives that a task is not under his control, then intrinsic motivation decreases.

f) Recognition is noted by many to be a powerful driver of task engagement.

************************************

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a DIY Audit, Powerpoint Presentation and Good Idea Generator Software) from http://www.managing-creativity.com.

You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.

Rate this article (below).

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com


MORE RESOURCES:

Fortune

If you're struggling to find motivation at work, this may help
Fortune
MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today's answer for: How do you stay motivated at work? is written by Camille Preston, founder of AIM Leadership.

and more »


Why self-motivation is key to career stability
The Standard Digital News (satire) (press release) (registration) (blog)
Kenya: Motivation is a key human behaviour that drives performance. It makes individuals show the world what they are made of. Unfortunately, motivation levels decline as a person settles in the workplace.

and more »


Frostburg State men's lacrosse gets dual motivation vs. Mary Washington in CAC ...
Baltimore Sun (blog)
I think the opportunity to take it one step further is going to be their motivation.” Frostburg State, which has already achieved several program firsts such as its first national ranking, its first 14-0 start and its first 15-win season, added its ...



Goal.com

Pardew aware of motivation levels
Eurosport
Palace can still better last term's highest-ever Premier League finish of 11th, leaving boss Pardew wary of the difference in Saturday's desperation stakes. "It's almost impossible for our motivation levels to be the same as those of Hull," said Pardew ...
Crystal Palace v Hull City preview: Struggling Tigers seek solace at SelhurstEurosport.com ASIA
Palace v Hull CityHolmesdale Online

all 232 news articles »


McNamara: No motivation needed
Eurosport
"We won't need any motivating for Sunday's match because it's live on television and there's a lot of interest. "You always hope an occasion like this can bring out the best in the players. "That's the way we've got to look at it and hopefully it will ...

and more »


Sydney Morning Herald

Seven ways to kill staff motivation
Sydney Morning Herald
Some people will never be motivated in their role. Others do what it takes to keep their job and be seen as a team player. Then there are highly motivated workers who, for myriad reasons, lose their passion for the job and become disgruntled. I thought ...

and more »


MLSsoccer.com

Birthday boy Kaká says pressure to lead Orlando City "is motivation for me"
MLSsoccer.com
ORLANDO, Fla. – Ricardo Izecson dos Santos Leite celebrated his 33rd birthday on Wednesday with virtually every major soccer honor under his belt – but with the aim of achieving even more in MLS. Ricardo, otherwise known as Kaká to fans worldwide and ...

and more »


Gizmodo

Your Monday Morning Motivation, Graphed
Gizmodo
My Sunday motivation bar was high, so I stayed up till midnight watching Game of Thrones. Then, my daughter woke me up with a wet bed at 5 am. After taking care of that, I laid down to try to go back to sleep, and an Amber alert set my phone off a ...

and more »


Toowoomba Chronicle

Get sugar levels down, and your motivation up
Toowoomba Chronicle
"The sessions will have a lifestyle component that will focus on daily habits, mindset and motivation; and an exercise component to set the participants up for a routine once the program has finished. "I'm looking to do it on an ongoing basis if there ...



Central Kentucky News

Amy Orberson had plenty of motivation to finish Boston Marathon
Central Kentucky News
Amy Orberson had training setbacks, but she still managed to complete the Boston Marathon Monday for the fourth time and was 191st out of almost 1,400 runners in her age division. (Photo contributed) ...

and more »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.