Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Creativity and Innovation Management - Motivation


Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence - one must be motivated to improve and apply it.

It is compelling that motivation and creative output are positively correlated. The more motivated an individual, the more likely he or she is to engage in the task at various cognitive levels until an outcome is achieved.

Contrary to many assertions, factors that make up motivation can be isolated, monitored and measured using standard quantitative techniques.

This allows a leader, consultant or manager to measure and improve motivation with a corresponding rise in creative output.

There are broad and specific categories of motivation.

Broad categories (Amabile, 1983):

a) Intrinsic motivation - that where fulfillment is reached by attaining the solution to the problem itself, the activity is engaged in for its own sake. Characteristics of intrinsically motivated people include commitment to work, passionate involvement, total absorption and devotion to their work, interest and satisfaction in their work, challenged by their work.

b) Extrinsic motivation - that where the achievement of the task results in the fulfilment of an ulterior end, rather than the task itself. It is the motivation to engage in an activity primarily in order to meet some goal external to the work itself, such as attaining an expected reward, winning a competition or meeting some requirement.

Extrinsic motivation is itself split into two categories: synergistic and non-synergistic. Synergistic extrinsic motivators provide information or enable the person to better complete the task and act in accordance with intrinsic motives. Non-synergistic reward leads a person to feel controlled and is incompatible with intrinsic motivation.

A number of specific categories exist, including:

a) The gap between the person's ideal and real self. If an individual perceives that he is not what he wishes to be, he is more likely to be motivated to engage in activities that bring him closer to his ideal self.

b) The perceived enjoyability of the task. Terms such as "fun," "amusing," "fascinating" and "inspiring" are common.

c) The degree of challenge. The more a task is perceived as challenging and competency expanding, the more the intrinsic motivation.

d) Feasibility. If a task is perceived to be unreachable, intrinsic motivation decreases.

e) Control of ones destiny. If an individual perceives that a task is not under his control, then intrinsic motivation decreases.

f) Recognition is noted by many to be a powerful driver of task engagement.

************************************

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a DIY Audit, Powerpoint Presentation and Good Idea Generator Software) from http://www.managing-creativity.com.

You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.

Rate this article (below).

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com


MORE RESOURCES:

PsychCentral.com (blog)

5 Steps to Increase Motivation
PsychCentral.com (blog)
For many of my clients, they are referring to not having the motivation to perform basic life responsibilities such as paying bills, cleaning the house, making calls, and taking care of their health. When do they get motivated? When they are in the ...



USA TODAY

Netanyahu's real motivation: Column
USA TODAY
Israeli Prime Minister Benjamin Netanyahu points at an exhibit in 2013 showing where Jews were killed in the Holocaust. (Photo: Janek Skarzynski, AFP/Getty Images). 125 CONNECT 3 TWEETLINKEDIN 16 COMMENTEMAILMORE. Just when it seemed that ...

and more »


Detroit Free Press

MSU's Dawson finds motivation in role as father
Detroit Free Press
EAST LANSING – Hard work, perspective, maturity — these are the standard reasons given for the basketball player Branden Dawson has become as a Michigan State senior. SpongeBob, crayons, dinners at Applebee's — they deserve some credit, too.

and more »


The motivation equation
Winnipeg Free Press
Are today's employees motivated by a one-time reward or bonus for good work? How long does the pleasant effect of an annual financial bonus last versus recognition in front of one's peers? Then again, are in-kind rewards, such as guest tickets at a ...



Eurosport

WTCC motivation intact, says Honda star Tarquini
Eurosport
He continued: “When everything is right and you are winning the motivation comes easy. But even after a very tough season I was back in the car testing two weeks after the final race and that was very important. Now I want to enjoy, I want to fight, I ...

and more »


Engage Workers With Pleasing Perks And Practices; Mix Up Motivation
Investor's Business Daily
"Organizations need to holistically assess on an ongoing basis how they are motivating their team." • Individual palates. A manager who lets staffers bring their dogs to work as a special perk will inevitably annoy those who don't appreciate pooches.



Israeli film provides ample 'Motivation' for enjoyment
Worcester Telegram
"Zero Motivation" is a quirky Israeli film about human bliss and misery that starts and ends with a bus ride. In between, it explores the fragile relationships among several female soldiers — as well as between them and their boss. They are all ...



South Florida News Service

Overtown Youth Center students to participate in career-motivation event
South Florida News Service
“Miami is like a mosaic of different parts that through this event, we want to put as many parts together in order to develop the mentality of future generations of the community and motivate students who are about to graduate,” Velez said. “The idea ...

and more »


Port Huron Times Herald

Pawlak has extra motivation in Battle Creek
Port Huron Times Herald
“I was pretty upset when I lost my individual chances, but it does motivate me a lot. This is my last chance to prove myself to my team and everyone else. I'm not going to let them down.” As one of the state's best 152-pound wrestlers, Pawlak gives the ...



Where there's a will there's a way: Enhancing motivation
Practical Ethics (blog)
There are at least two way we might understand motivation and, correspondingly, at least two ways in which it could be enhanced. The first we might call intrinsic motivation. Intrinsic motivation is the psychological mechanism (and accompanying ...


Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.