Advertisement
Advertisement
Boxingscene.com

Mayweather Promotions Makes Next Move, Takeover Goal

By Jake Donovan

The staying power of Floyd Mayweather Jr. remains evident, whether or not he’s fighting.

The sport’s pound-for-pound king returns to the ring this weekend, which naturally means his name is mentioned at every turn. But when he fights is not the only time anything Mayweather-related surfaces in conversation.

Long before he announced that Robert Guerrero would be next in line, nary a discussion took place involving a fight in or around the welterweight division that didn’t include Mayweather’s name.

There was of course the Pacquiao debate, at least until the Filipino found himself sprawled out on the canvas in his fourth fight with Juan Manuel Marquez last December. Now attention has turned to whether or not he will one day face unbeaten Saul ‘Canelo’ Alvarez.

The lucrative six-fight, 30-month contract leaves plenty of time for Mayweather to answer that question. All he has to do is win Saturday night’s pay-per-view headliner at the MGM Grand in Las Vegas, and it’s his name that will remain first and foremost on the tip of boxing’s collective tongue.

Some look at his deal with Showtime – which he signed earlier this year after spending his entire optimal and marketing prime with HBO – as a foolish investment on the part of a network who otherwise no longer plays second fiddle to its premium cable network boxing rival. Mayweather sees the term as a deadline – not for his career, but for where he feels the sport needs to be and the role he and his promotional company plan to play.

“I only have 30 months left, so I want to just help clean the sport up,” Mayweather says of what to expect in the next 2 ½ years of a career long ago destined for the Hall of Fame. 

“What I think is really, really great is that how Mayweather Promotions and Golden Boy Promotions can sit down and do business-sit down and do business-and nobody worries about who's getting what and make sure that the main thing is what everybody- what Mayweather Promotions tries to focus on is letting a fighter win.  It's about the fighter winning because the fighter is the talent.  The fighter's the talent.  The fighter's taking all the risk.  So we want the fighter to win.”

When his self-named promotional outfit first formed, it appeared to be the latest in a long run of shell companies designed to eliminate the middle man between a fighter and the network for whom he toiled. But Mayweather Promotions has grown into far more than just an attachment to an event otherwise run by Golden Boy Promotions, which had been the case for his past six fights since buying out the remainder of his contract from Top Rank more than six years ago.

The company picked up its biggest non-Mayweather performed achievement when Ishe Smith won a major belt earlier this year, the first Vegas-born fighter to ever pull off the feat. Mayweather was an integral part of the promotion, lending his face rather than just his name throughout fight week.

His name is plastered all over this weekend’s event, including producer credits in contributing documentaries currently airing on Showtime and its affiliate networks.
 
“Like I said before, Mayweather Promotions-we've got to be a game changer,” Mayweather says of his still growing company. “We want to be positive ... together with any company that's willing to sit down and negotiate and talk and be on the same level as us because that's what it's about in business.  But, it's all about the talent.  My main focus is helping guys get to that next level.  If we can help guys go to their next level and hopefully someday surpass me that's whatever we're trying to do.”

The continued evolution of his promotional company is merely the latest conquered challenge, after seventeen years (and counting) of doing do so in the ring. It took years to grow to this point, overcoming trials and tribulations while watching others do most of the heavy lifting.

“It's more like basically the experience, being around the fight game for so long and just being out here, just coming up with different creative ways to take your fight to the next level,” Mayweather admits. “I say the next level as far as the next level I'm always trying to do record-breaking things.”
 
It remains to be seen how well this weekend’s event will perform. There is a theory that both Mayweather and Pacquiao both benefited from their names being intertwined.

Despite the general belief that the two would never fight (which as of last December is most likely the case), just the slim chance of an undoubtedly all-time record breaking event taking place drove both fighters into unchartered territory. From Mayweather’s ring return in Sept. ’09 – a virtual shutout over Juan Manuel Marquez – through Pacquiao’s shocking knockout loss to Marquez last December, nine of 11 pay-per-view events featuring either fighter sold one million or more pay-per-view units.

Each of Mayweather’s four ring appearances from September 2009 onward has cracked the seven-figure buyrate, including the 1.5 million sold for last May’s 12-round points win over Miguel Cotto. Prior to this year, each of his ring appearances in the previous four years has been limited to one and done.

That is expected to change in 2013, at least if he is to properly live up to the terms of his current record-breaking contract with Showtime.

“I just want to stay active and continue to go out there to get the fans excitement,” Mayweather says when asked what’s left to accomplish in a career that has yet to show signs of winding down. “Go out there and fight. There's no specific opponent (beyond this weekend’s fight with Guerrero), because once again, I've earned my stripes a long time ago.  I've proved myself a long time ago.”

This weekend marks the next step towards Mayweather Promotions proving itself as a major player in the sport. The lucrative six-figure deal secured for its star client is a huge step in the right direction.
 
Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board, Yahoo Boxing Ratings Panel and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by trainhard_187 on 05-08-2013

Dont see anyone really special out of MWP... I think as an up and coming fighter id look towards signing with GBP or TR first then Dibella, Goosen, or King.. Bigger names that will get me a bigger fights and…

Comment by BIGJUT77 on 05-03-2013

[quote=Σl chapo;13308672]never will happen they're rodster is clearly aimed at only helping one particular demographic. Cant take over serving the weakest demographic and possibly the poorest demographic in boxing. Sorry. He will [b][u]at best[/u][/b] always have to do business with…

Comment by iniduoh on 05-02-2013

[QUOTE=ΣL CHAPO;13308672]never will happen they're rodster is clearly aimed at only helping one particular demographic. Cant take over serving the [B]weakest demographic and possibly the poorest demographic in boxing.[/B] SORRY. He will [B][U]at best[/U][/B] always have to do business with…

Comment by pistol whip on 05-01-2013

A man who has earned hundreds of millions of dollars in his career and still gets into Tax problems and has vehicles repossesed is gonna take over boxing promotions in this country? Yeah right!!!! His company wont be any bigger…

Comment by moonshineman on 05-01-2013

Mayweather is 100% for Mayweather. He doesn't care a whit, about what the fans want. His Legacy will be that of a dodging coward.

Post a Comment - View More User Comments (37)
Top Headlines Juanma Continues To Motivate as Clash With Entrenadorcito Nears Liam Smith Vows To Use Williams To Make Statement To Critics Video: Freddie Roach on Pacquiao, Cotto, Golovkin, More Amir Khan Not Ruling Out Conor McGregor Fight in UFC or Boxing Kennedy Katende Ready To Do Damage in Sundsvall, Sweden Abel Sanchez: Ward Will Beat Kovalev, It Won't Be Controversial Errol Spence: 30,000 Fans Rooting For Kell Brook Won't Faze Me Video: Robert Garcia on Mikey, Golovkin-Jacobs, More Marco Huck vs. Mairis Briedis: Torch Songs Video: Abner Mares Discusses His Career, Future Options Golovkin's Coach Reacts To De La Hoya's Position on June Fight Video: Richard Schaefer on Future of Ringstar Prospects, More Leduan Barthelemy Drops, Stops Reynaldo Blanco in Nine Yuriorkis Gamboa vs. Jayson Velez in Play For May 5, Las Vegas Robert Garcia Fears That Age Has Finally Caught Up With Golovkin Golden Boy Prez on Linares' Future, Garcia/Lomachenko Fights Schaefer Agrees With De La Hoya's Position on Golovkin June Fight Photos: Ringstar Sports Prospects, Schaefer, Roach, Garcia Presser Nonito Donaire Meeting with Promoters, Decision Coming Soon Briedis-Huck Now For Full WBC Title, Bellew Made Emeritus Champ Nacho: Chavez Jr. Will Never Be His Father, But He Can Win Petr Petrov Continues To Grind Hard; Antoine Douglas Gets Win Vincent Feigenbutz To Top May 13 Sauerland Card in Karlsruhe Golovkin's Trainer: Spence is Not Ready, Brook Will Beat Him Christopher Diaz, Olympians Return on Top Rank Card, April 21 Muhammad Ali - New Film Getting Developed, To Drop in 2021 Sullivan Barrera vs. Paul Parker Finalized for HBO Latino, April 15 Bellew Admits He Was Terrified, Wrote a Will Before Haye Fight Joseph Parker vs. Hughie Fury Not Likely To Leave Auckland Daniel Dubois vs. David Howe Added To Manchester Card Crawford-Diaz Announced for 5/20 at MSG, Not Prudential Center Kosei Tanaka vs. Angel Acosta Finalized For May 20 in Nagoya Kell Brook vs. Errol Spence - Ticket Information Quigg vs. Simion Could Become Final Eliminator, Says Hearn Cause of Amateur's Death a Mystery as Investigation Continues Warren: Forget Flanagan-Crolla, Let’s Make Flanagan-Linares Amir Khan Eager to Test Out His Surgically Repaired Right Hand Spence's Trainer: Errol is Just as Big, Taller Than Kell Brook Scott Quigg Aims To Reclaim Elite Status With Freddie Roach Paul Butler: Jamie McDonnell Fight Is Close
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement