Advertisement
Advertisement

Mayweather: My Personality Was Part of a Business Plan

by David P. Greisman

There have been times when Floyd Mayweather hasn’t merely worn the proverbial figurative “black hat,” but has embraced the role with gusto. He’s also been an antihero to some while being a villain to the rest, with Mayweather fans tuning in hoping to see him win and Mayweather haters tuning in to see him lose.

With that in mind — and with that past demeanor appearing to be rather toned down of late — Mayweather was asked on a Sept. 4 media conference call if he has mellowed.

“Everything was a business plan,” Mayweather said. “My business plan was to be very, very entertaining. Be very wild. Turn it on when it’s time to turn it on, turn it off when it’s time to turn it off. And that’s what I did. I built my fan base. I became a pay-per-view star. I became a household name. That was the ultimate goal. It was just a business plan that I had.

“It’s nothing fake,” he said. “You’ve just got to know when to turn it on and when to turn it off. That’s what I was talking about with the young fighter in my gym, Adrien Broner.”

That was in reference to what Mayweather has said about Broner in the past concerning the young three-division titleholder’s personality. Broner has modeled himself in part after the fighters he watched growing up — and has seen the success that Mayweather found after transitioning from “Pretty Boy Floyd” to “Money Mayweather” and going from an HBO star to a pay-per-view superstar.

“If I didn’t step up to the plate and speak my mind, be flashy and flamboyant, I probably wouldn’t be in the position that I’m in right now,” Mayweather said, speaking just 10 days before a bout with Canelo Alvarez that will bring him a guaranteed minimum paycheck of $41.5 million.

David P. Greisman is a member of the Boxing Writers Association of America. Follow David on Twitter @fightingwords2 or send questions/comments via email at [email protected]

User Comments and Feedback (Register For Free To Comment) Comment by SplitSecond on 09-06-2013

bull it's his personality, been like that through out his entire life, comin up in his career, AM and pro, the class clown/joker act, this is just an excuse for his personality, which is kind of sad, he should just…

Comment by edgarg on 09-06-2013

[QUOTE=Syf;13716255]Edgarg Floyd sure does turn you into a bitter old man. All that stuff about children out of wedlock is antiquated and obsolete.. Much like yourself. Children can be happy in multiple situations, children are more durable than you give…

Comment by WholeSoul75 on 09-06-2013

[QUOTE=Arakawa Dunn;13716416][B]perhaps everyone didn't feel it was racist[/B] just because some manny fans on NSB said it was and some media called it that when reporting on it. You are acting as if every single move he made was business…

Comment by MRBOOMER on 09-06-2013

[QUOTE=Deevel916;13714912]That's fine and I respect that. What I dont understand is, if he purposely played the bad guy and wanted to be hated, then why cry, bich, and moan about not receiving the praise he feels he deserves? Doesnt the…

Comment by FAt tEDDY on 09-06-2013

Once again Mayweather is lying.

Post a Comment - View More User Comments (125)
Top Headlines Smith: Canelo Had To Go To 154 To Save Face Over Golovkin! Photos: Robert Guerrero, Alfredo Angulo, Terrell Gausha Ready Hands of Stone - Ramirez Credits Roberto Duran as Mentor Gilberto Ramirez Starts Next Stage, Aims To Return By Year's End Murat Gassiev: Lebedev Improved A lot Since Hiring Roach Abel Ramos faces veteran Juan Jesus Rivera in Phoenix, Arizona Chisora's Coach: Joshua is Better Than Fury, But Haye Beats Him Ishe Smith Discusses Training Camp, Fighting Frank Galarza Shakur Stevenson, Nico Hernandez To Get Honored at Home Smith: Canelo Ducked Golovkin, Talk of Pacquiao is Embarrassing! Mayweather Promotions' Titans of the Trade on September 17 Eubank Jr: Saunders is Extremely Boring, I Want 50-50 For Rematch Karim Mayfield Vents Over Bakhtiyar Eyubov Loss, Wants Rematch Marrero Reflects on Latest Win, Remains in Pursuit of Zambrano Burns-Relikh Title Fight Confirmed For October 7 in Glasgow Demetrius Andrade Ready For Culcay in Germany, SHO on Board? De La Hoya is Firm: Canelo Will Out-Sell Both Pacquiao Fights! Golovkin's Coach Rips Carl Froch: He Retired, Didn't Back Up Talk Daily Bread Mailbag: Golovkin, Ward, Kovalev, Team USA, More Mike Lee Faces Chris Traietti, September 30 at UIC Forum Juan Manuel Lopez Medically Cleared To Fight Wilfredo Vazquez Carlos Sanchez Aims To Continue KO Streak in Montebello Golovkin-Brook: Callum Smith, Kid Galahad, McDonnell Added Brook Baits Golovkin: You Want Respect? Show Me That Power! Avni Yildirim Ready For Aaron Pryor Jr. Clash in Berlin Despite Backlash, Luis Ortiz Envisions Brighter Future Williams on Brook Sparring: He's on Another Level To Golovkin! Jose Felix Pumped For Return, Hopes To Get Terry Flanagan Canelo, Conor McGregor Trade Words Over 'Cherry Picking' Claim Cuadras: Chocolatito Has an Appointment With a Knockout Photos: Christian Gonzalez, Edgar Valerio, Nava Open Workouts Photos: Danny Roman, LaRon Mitchell Ready For 'New Blood' Photos: Guerrero vs. Peralta, Angulo vs. Hernandez Face To Face Roberto Duran's 'No Mas' Trunks Hit The Auction Block Photos: Tishchenko Honored For Gold Medal By Vladimir Putin Fox Sports 1 Pleased With Latest Ratings Figure For PBC Show Guy Robb Vows To Control Pace and Outbox Miguel Marriaga Michael Conlan Has NO FEAR of AIBA's Threats of Action Jose Benavidez's Father Gives Details, Update on Son's Shooting Tomasz Adamek Ponders a Final Ring Return For 2017
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement