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Mayweather: My Personality Was Part of a Business Plan

by David P. Greisman

There have been times when Floyd Mayweather hasn’t merely worn the proverbial figurative “black hat,” but has embraced the role with gusto. He’s also been an antihero to some while being a villain to the rest, with Mayweather fans tuning in hoping to see him win and Mayweather haters tuning in to see him lose.

With that in mind — and with that past demeanor appearing to be rather toned down of late — Mayweather was asked on a Sept. 4 media conference call if he has mellowed.

“Everything was a business plan,” Mayweather said. “My business plan was to be very, very entertaining. Be very wild. Turn it on when it’s time to turn it on, turn it off when it’s time to turn it off. And that’s what I did. I built my fan base. I became a pay-per-view star. I became a household name. That was the ultimate goal. It was just a business plan that I had.

“It’s nothing fake,” he said. “You’ve just got to know when to turn it on and when to turn it off. That’s what I was talking about with the young fighter in my gym, Adrien Broner.”

That was in reference to what Mayweather has said about Broner in the past concerning the young three-division titleholder’s personality. Broner has modeled himself in part after the fighters he watched growing up — and has seen the success that Mayweather found after transitioning from “Pretty Boy Floyd” to “Money Mayweather” and going from an HBO star to a pay-per-view superstar.

“If I didn’t step up to the plate and speak my mind, be flashy and flamboyant, I probably wouldn’t be in the position that I’m in right now,” Mayweather said, speaking just 10 days before a bout with Canelo Alvarez that will bring him a guaranteed minimum paycheck of $41.5 million.

David P. Greisman is a member of the Boxing Writers Association of America. Follow David on Twitter @fightingwords2 or send questions/comments via email at [email protected]

User Comments and Feedback (Register For Free To Comment) Comment by SplitSecond on 09-06-2013

bull it's his personality, been like that through out his entire life, comin up in his career, AM and pro, the class clown/joker act, this is just an excuse for his personality, which is kind of sad, he should just…

Comment by edgarg on 09-06-2013

[QUOTE=Syf;13716255]Edgarg Floyd sure does turn you into a bitter old man. All that stuff about children out of wedlock is antiquated and obsolete.. Much like yourself. Children can be happy in multiple situations, children are more durable than you give…

Comment by WholeSoul75 on 09-06-2013

[QUOTE=Arakawa Dunn;13716416][B]perhaps everyone didn't feel it was racist[/B] just because some manny fans on NSB said it was and some media called it that when reporting on it. You are acting as if every single move he made was business…

Comment by MRBOOMER on 09-06-2013

[QUOTE=Deevel916;13714912]That's fine and I respect that. What I dont understand is, if he purposely played the bad guy and wanted to be hated, then why cry, bich, and moan about not receiving the praise he feels he deserves? Doesnt the…

Comment by FAt tEDDY on 09-06-2013

Once again Mayweather is lying.

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