Las Vegas - Disney Media Distribution Latin America (DMDLA), The Walt Disney Company Latin America’s distribution and production division, TV Azteca and BFT Media, along with Julio Cesar Chavez, announced today the production of a new biographic series based on the incredible life of the greatest Mexican boxer of all times: Julio Cesar Chávez. The show, that continues the strategy of offering engaging and relevant programming content for Hispanic audiences, will air on the popular networks: Space Latinoamérica, Telemundo in the U.S. and TV Azteca in Mexico.
“El Cesar”, the story of an idol, the life of a man, is a dramatic series that follows the steps of legendary Mexican boxing idol, Julio Cesar Chávez. The man remained undefeated for 13 years, 11 months and 14 days, at the top of world boxing charts. Julio Cesar Chavez has it all: family, money and legions of followers; however, the top is as high as the fall is hard. Thus, Chavez enters a world of privilege that gets him deep in trouble with drug dealers, women problems and addictions that will soon end his career -and almost his life. The series has 26 one-hour episodes that show us the tormented life of the Great Mexican Champion, as he discovers the difficult journey that will make him an idol.
The show is a Disney Media Distribution Latin America, TV Azteca and BTF Media production, the latter being in charge of the execution of this thrilling project that will air on Space in Latin America, Telemundo in US Hispanic and TV Azteca in Mexico.
“Being Julio Cesar Chavez one of Mexico, the Hispanic Market in the United States and World Boxing’s true heroes, and his life an incredible story, “El Cesar” has the perfect ingredients to be our next biopic drama series, that without doubt will prevail throughout time. It is truly an honor to produce this drama alongside TV Azteca, BTF Media and Julio Cesar Chávez; and we are very happy to be working on this unique project with three great networks such as Azteca 7, Telemundo and Space”, said Fernando Barbosa, Senior Vice President and General Manager Disney Media Distribution Latin America, The Walt Disney Company Latin America.
“One of TV Azteca’s goals for this year is to produce quality content for all audiences. This alliance with Disney, BTF Media and Julio Cesar Chávez allows us to create differential and interesting content, not only for free TV but reaching far beyond it; allowing us to position ourselves not only as a content distribution channel but also as content producers. We are very happy to be able to work with the story of a friend, one of the greatest representatives in Mexican boxing and an icon of worldwide sports”, added Rodrigo Fernández Capdevielle, General Director Estudio 7, TV Azteca.
“With this alliance, BTF Media consolidates a business model that prioritizes content, establishing new market boundaries and excelling thanks to the quality and originality of our products. Through the implementation of new research and development methods, anticipating the trends of our clients Space, Telemundo and TV Azteca’s preferences, we achieve custom made content”, said Francisco Cordero, CEO BTF Media.
"With the broadcast of the drama series 'El Cesar' in Telemundo, we continue our commitment to offer our U.S. Hispanic audience stories about the passionate lives of the most beloved icons from our community," said Luis Silberwasser, President of Telemundo. "The life of Julio Cesar Chavez, a legendary idol from the world of boxing, will be of great interest not only for U.S. Hispanics who saw him succeed as a world champion, but also for a whole new generation of Latinos in this country."
“During the last 25 years, SPACE has been the home of the most important fights of world boxing, so we are confident that our audience of nearly 60 million subscribers in 42 countries of Latin America and the Caribbean will be very pleased with a production of such high quality,” said Marcelo Tamburri, Vice President and General Manager of SPACE. He continued, “the story of this great Mexican boxer who has won sports fans throughout Latin America will arrive in a world premiere, to the paid TV channel leader in the market: SPACE."