The eyes of the sporting world will be on Wembley Stadium this weekend as super-middleweights Carl Froch and George Groves go toe-to-toe for a second time in "the biggest fight in British boxing history".
Froch will defend his IBF and WBA titles against domestic nemesis Groves in a rematch of their nine-round thriller back in November.
An electric atmosphere is guaranteed from the 80,000 paying punters at the national stadium as Groves seeks to avenge his controversial stoppage loss in their first encounter.
Promoter Eddie Hearn admits he left himself open to ridicule with his ambitious decision to stage the fight at Britain's largest outdoor venue.
But ticket sales, media hype and public anticipation have certainly proved him right as the build-up reaches fever pitch for the record-breaking showdown.
"For me, this is the biggest fight in British boxing history and we're proving that fact as each day passes," said Hearn.
"I'm very, very proud. Not just of the fight itself but of the occasion for British boxing. I don't think we'll see anything like this ever again.
"This is much bigger and better than the first fight. The problem with the first fight was that it didn't really feel like it had the credibility .
"I knew how dangerous George Groves was - although I don't think Carl took much notice of that first time around, unfortunately. But this time it has got the credibility because everyone saw the first fight, which was one of the greatest fights I've seen. And now we've got it all over again.
"The animosity, the rivalry and the credibility is epic."Tags: Carl Froch , George Groves , Eddie Hearn , Froch-Groves , Froch vs. Groves