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HBO Ends Golden Boy Relationship, Passes on Broner

By Keith Idec

HBO has passed on broadcasting Adrien Broner’s next fight and the premium-cable channel’s boxing boss indicated Monday that the network won’t work with Golden Boy Promotions, Broner’s promoter, for the foreseeable future.

The announcement marked the crumbling of a once-powerful alliance between HBO Sports and Golden Boy Promotions, a relationship that was weakened when Showtime hired former Golden Boy attorney Stephen Espinoza to run its sports division in November 2011. Showtime now televises Golden Boy Promotions cards almost exclusively, but Broner and Bernard Hopkins were the only high-profile Golden Boy fighters whose fights were still broadcast by HBO.

Ken Hershman, president of HBO Sports, said in a statement: “In order to achieve our goal of the best fighters, in the most compelling matchups, we’ve decided to focus our efforts and resources on those strategic relationships where we better share common goals in business philosophy.”

In other words, HBO intends to work with promoters other than Golden Boy Promotions moving forward, most notably Golden Boy’s promotional nemesis, Bob Arum’s Top Rank Inc.

HBO’s announcement comes less than a month after Floyd Mayweather Jr., HBO’s flagship fighter, signed a six-fight, 30-month deal with Showtime. Mayweather works closely with Golden Boy Promotions, although the company technically is not the promoter of record for boxing’s pound-for-pound king.

Broner (26-0, 22 KOs) is expected to move up two weight classes to challenge WBA welterweight champion Paulie Malignaggi (32-4, 7 KOs) in his next bout, possibly June 22 in Malignaggi’s native Brooklyn, N.Y. Malignaggi is employed by Showtime as a color commentator, but HBO’s decision to pass on the Broner-Malignaggi fight ultimately had more to do with the network’s concern over eventually losing Broner to Showtime no matter whom Broner fights next.

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, N.J., and BoxingScene.com. He can be reached on Twitter @Idecboxing.

User Comments and Feedback (Register For Free To Comment) Comment by MASTER1454 on 03-19-2013

[QUOTE=MRBOOMER;13160543]4 words: not everyone has cox[/QUOTE] I don't either, but I have on demand.... [QUOTE=PACnPBFsuck;13160583]you obviously don't understand that even HBO doesn't put their fights on "[B]on demand[/B]" till after tuesday after their last replay. But you knew already right.[/QUOTE]…

Comment by GRUSTLER on 03-19-2013

HBO has a point that they can potentially lose Broner and whoever else from Golden Boy to Showtime after they help build them up.

Comment by HeroBando on 03-19-2013

[QUOTE=JoeKickAss;13161387]Super Six Canelo/Trout coming up[/QUOTE] Super 6 was Hershman's, and he runs HBO now. There's no way you'd see S6 now at SHO, it was only made cause the big 2 promoters were not involved. Now SHO is purely a…

Comment by ThatDude44 on 03-19-2013

Is Betty bitter?

Comment by Fighting_Pride on 03-19-2013

GBP just produce fighters but it's HBO who turns them into stars. GBP made a big mistake when they listened to haymon who cares for no one but himself, they're so blinded of the easy buck, they do not think…

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