Advertisement
Advertisement
Boxingscene.com

HBO Blames Pacquiao-Rios PPV Buys on Location

By Mike Coppinger

Manny Pacquiao's last fight on pay per view disappointed at the box office, coming in at around 475,000 buys, but HBO hopes for a much better result Saturday in the rematch with Tim Bradley. The main reason? This event is on American soil.

"The Pacquiao-Rios pay-per-view buys were an anomaly attributed solely to the fight taking place in China," HBO PPV boss Mark Taffet told BoxingScene.com earlier this year. "There were many challenges that it presented, we knew it going in, our research indicated that fights that emanate from overseas do 30 to 40 percent of their equivalent of their U.S. buys. Not 30 to 40 percent off, 30 to percent of their equivalent of U.S. buys. And we launched a media center in Las Vegas with a number of boxing legends to be able to reach the fans and connect with them.

"But, at the end of the day, when a viewer hears that a fight is taking place overseas, it is a very difficult obstacle to overcome with a Saturday night live 9 p.m. message," Taffet continued. "Connecting a Saturday night live 9 p.m. message with a fight emanating from overseas is a great challenge. It's the factor that impacted the Pacquiao-Rios pay-per-view buys more than any."

Follow Mike Coppinger on Twitter: @MikeCoppinger

User Comments and Feedback (Register For Free To Comment) Comment by Ringlife on 04-13-2014

I don't think the location had any thing to do with the PPV sells not doing to good. I think it was the weak undercard. A real boxing fan to pay 70 bucks to watch a one sided beat down…

Comment by mrpizza-nd_beer on 04-13-2014

I was itching to buy the Pac-Bradley fight at the last moment but my common sense prevailed. The quality of undercards mattered, it sucked.

Comment by Corelone on 04-12-2014

I can't afford PPV, not 70 dollars. The numbers can stay low, maybe they'll charge less next time. A quick nickle is better than a slow dime.

Comment by hitking on 04-12-2014

[QUOTE=Check_hooks;14418960]All the US PPV buys were just icing on the cake. The main source of income for that fight was in Macau and Macau makes Vegas look like a mom and pop store I'm actually surprised the Bradley rematch was…

Comment by -PBP- on 04-12-2014

So they put together a mismatch/tuneup/showcase fight with two fighters coming off losses along with a **** undercard and blame it on the location?

Post a Comment - View More User Comments (18)
Top Headlines Oscar Valdez: I'm Not Afraid To Risk Record, I Want Gary Russell Jr. DiBella on Mayweather-McGregor: De La Hoya - Shut The F*** Up! Wilder's Manager Likes Idea of Return on Mayweather-McGregor Roach: Pacquiao Lost A lot of His Crowd Due To Lack of Knockouts Dmitry Bivol To Take Some Time Off, Return Planned For The Fall Canelo Paying No Mind to Being Underdog Against Golovkin Photos: Sammy Valentin Putting in Work For Giovani Santillan Boxer Killed By Masked Gunmen After Leaving Gym in Mexico City Ellerbe: Fight is 50-50, But Broner Needs A-Game To Beat Garcia Deontay Wilder Erupts, Tears Apart Hearn and Whyte Over Offer Hughie Fury To Stay Busy With July 8 Return at Copper Box Abel Sanchez Says Kovalev is Stubborn, Was Difficult To Train Golovkin: If I Finished Jacobs, Probably Don't Have Canelo Fight Now That Mayweather is Active Again, Canelo Wants a Rematch Flanagan vs. Verdejo With Tentative Date of September 16 Kautondokwa Is Eager to Face Billy Joe Saunders in September Inquest Finds That Davey Browne's Death Was Preventable Eubank Sr: I Know How To Beat Mayweather, I May Tell McGregor! Canelo Aims To Do a Real Number on GGG: No Rematch Needed Boxing: Not Dying. Again. Mikkel Kessler To Pass on WBSS Wild Card, Eyes Fall Ring Return De La Hoya Not Happy With "Disrespectful" Dana White Over Date Taking a Look at Some of Boxing's Greatest Upsets Milan Melindo To Make First Defense of IBF Belt on September 16 De La Hoya Promises Earlier Start Time for Canelo-Golovkin Abel Sanchez Not on Press Tour, Awaits Golovkin vs. Canelo GGG Not Worried About Mexicans Turning on Him in Canelo Bout Jose Zepeda Picks Up WBO Regional Belt With TKO of Zamudio Mikkel Kessler To Be Part of The World Boxing Super Series Golovkin: Ward-Kovalev Rematch Was Stopped 'A Little Bit Early' Cotto Not Worried About Mayweather-McGregor on Same Date Canelo, GGG on Mayweather-McGregor: Ours is a 'Real Fight!' Jeyvier Cintron, Serrano, Oquendo Part of New PRBBP Series McGregor's Boxing Coach Confident Mayweather Gets KO'd Nelson: Ward Gets Drilled By Joshua, He Should Face Bellew Luis Arias Makes His Statement, Seeks Late Summer Fight Yunier Dorticos Signs On For World Boxing Super Series Kell Brook: Looking To Enter Camp in Summer, Fight in 2017 Badou Jack: Mayweather Looking Sharp, He'll Destroy McGregor! Kovalev: Ward Was Better, But I Fought Two People In the Ring
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement