HBO Blames Pacquiao-Rios PPV Buys on Location

By Mike Coppinger

Manny Pacquiao's last fight on pay per view disappointed at the box office, coming in at around 475,000 buys, but HBO hopes for a much better result Saturday in the rematch with Tim Bradley. The main reason? This event is on American soil.

"The Pacquiao-Rios pay-per-view buys were an anomaly attributed solely to the fight taking place in China," HBO PPV boss Mark Taffet told earlier this year. "There were many challenges that it presented, we knew it going in, our research indicated that fights that emanate from overseas do 30 to 40 percent of their equivalent of their U.S. buys. Not 30 to 40 percent off, 30 to percent of their equivalent of U.S. buys. And we launched a media center in Las Vegas with a number of boxing legends to be able to reach the fans and connect with them.

"But, at the end of the day, when a viewer hears that a fight is taking place overseas, it is a very difficult obstacle to overcome with a Saturday night live 9 p.m. message," Taffet continued. "Connecting a Saturday night live 9 p.m. message with a fight emanating from overseas is a great challenge. It's the factor that impacted the Pacquiao-Rios pay-per-view buys more than any."

Follow Mike Coppinger on Twitter: @MikeCoppinger

User Comments and Feedback (Register For Free To Comment) Comment by Ringlife on 04-13-2014

I don't think the location had any thing to do with the PPV sells not doing to good. I think it was the weak undercard. A real boxing fan to pay 70 bucks to watch a one sided beat down…

Comment by mrpizza-nd_beer on 04-13-2014

I was itching to buy the Pac-Bradley fight at the last moment but my common sense prevailed. The quality of undercards mattered, it sucked.

Comment by Corelone on 04-12-2014

I can't afford PPV, not 70 dollars. The numbers can stay low, maybe they'll charge less next time. A quick nickle is better than a slow dime.

Comment by hitking on 04-12-2014

[QUOTE=Check_hooks;14418960]All the US PPV buys were just icing on the cake. The main source of income for that fight was in Macau and Macau makes Vegas look like a mom and pop store I'm actually surprised the Bradley rematch was…

Comment by -PBP- on 04-12-2014

So they put together a mismatch/tuneup/showcase fight with two fighters coming off losses along with a **** undercard and blame it on the location?

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