By James Blears

K2 Promotions boss Tom Loeffler says their side is prepared to offer concessions, in order to finalize a deal for the biggest contest in Boxing, between WBC/IBO/WBA/IBF middleweight champion Gennady "GGG" Golovkin (36-0, 33KOs) and challenger Saul "Canelo" Alvarez (48-1-1, 34KOs), and that event will boost the sport.

Tom said this at the launch of a new Hublot watch in Mexico City. The timely Swiss company has helped the World Boxing Council launch a fund to help ailing former boxers, facing hard times.  Step one was an auction which raised more than a million dollars.

Regarding the mandatory fight with WBA top challenger Daniel Jacobs,  Loeffler explained: "The negotiations are progressing.  We`d like them to  go a little faster, but it`s such a big fight, between number one and number two in the middleweight division, and it`s a fight that boxing fans want to see.  So hopefully we`ll have it wrapped up shortly and be able to announce it for next year.

Asked if he thought a 50/50 purse split would avoid division for a potential fight with Canelo, Tom replied:  "You can make an argument either way.  Gennady has unified many of the titles and it`s been hard work.  While Canelo is a proven pay per view star - Gennady himself has proved he can sell out arenas in  New York, LA and London.  Canelo has sold 50,000 tickets in Dallas. It`s a question of bringing together two of the most marketable fighters together. 

"So there would be concessions on our side to make the fight.  Just to get the fight.  I think it`s a fight both sides want to make. It`s just working out a deal that makes sense for both sides."

Before this Gennady has the mandatory defence against Jacobs, which is being planned for the first quarter of next year, and it`s not being taken lightly, with Tom describing Danny as clearly a very dangerous fighter. 

Tom also reflected of the previous Canelo stumbling block: "It is frustrating,  because Gennady is used to fighting at least three times a year. This will be the first year he`s only fought twice.  But I think that 2017 will be a very big year for Gennady."

Gennady himself mused: "We are working on this promotion and it`s a great fight not just for us, but for everyone.   I think everybody wants this fight. Hopefully it`ll happen next year.  Canelo is a good  fighter , a champion and I respect him.  I`m absolutely ready."