Golden Boy, Sunrise Sports & Ent. Announce New Series

By Jake Donovan

On the heels of last month’s official launching of its long-term relationship with the Barclays Center in Brooklyn, Golden Boy Promotions has added yet another home to its roster.

A new boxing series is in the works between Sunrise Sports & Entertainment and Golden Boy Promotions, representatives from both companies announced Wednesday morning.

The deal includes a minimum of four fights to be held at the BB&T Center (former Bank Atlantic Center) in Sunrise, Florida beginning early next year. Each show will be feature a guest appearance by a boxing legend, according to a news release from Golden Boy Promotions.

"We are thrilled and honored to partner with an incredible athlete and entrepreneur such as Oscar De La Hoya and Golden Boy Promotions," said SSE President Michael R. Yormark in a statement. "We believe that together we can take live professional boxing to the next level in South Florida."

The BB&T Center plays host to a hybrid boxing card and hip-hop concert on November 30. Joan Guzman – who previously fought under the Golden Boy banner – headlines against Khabib Allakhverdiev in a fight for a vacant 140 lb. title. 

The card is the first to play at the venue since the name change. The last boxing show to take place was in April ’10, when Andre Berto scored a stoppage win over Carlos Quintana. Despite the event serving as a fundraiser to provide relief for those in earthquake-ravaged Haiti, the card was poorly attended. Events held the previous year by promoter Don King produced similarly abysmal results.

Still, any sports events held at the venue is better than nothing. The BB&T Center plays host to the NHL's Florida Panthers, who have yet to play a game in the 2012-13 season due to the ongoing NHL lockout. 

Golden Boy Promotions helps to bring regularity to the venue with its new series. 

"At Golden Boy Promotions we are committed to bringing boxing to fight fans across the country and this new partnership is further proof of this," said Golden Boy Promotions President Oscar De La Hoya in a statement. "South Florida has traditionally been a hotbed for boxing and we are excited to have a new home with Michael Yormark and the BB&T Center."

Golden Boy’s plans for the venue mirror that of what is taking place at the Barclays Center. The first show launched in October, with Danny Garcia scoring a 4th round stoppage of Erik Morales in their Showtime-televised rematch. Garcia returns to the venue in Februray, when he faces Zab Judah. Bernard Hopkins heads to Brooklyn the following month for his ring return.

Fight dates for this particular deal at the BB&T Center have yet to be announced, or if the series will air on a specific network. Golden Boy Promotions promised a forthcoming announcement on the first date and the fighters involved.

Jake Donovan is the Managing Editor of Follow Jake on Twitter: @JakeNDaBox
User Comments and Feedback (Register For Free To Comment) Comment by -vincenzo- on 11-21-2012

keith thurman will probably also fight on these cards

Comment by Ringlife on 11-21-2012

Thats good news more boxing is always good for the sport. Lara will most likely be on those cards in Florida which is good for him.

Comment by fceeviper on 11-21-2012

Great news, anything to put more boxing on the forefront. :boxing:

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