Advertisement
Advertisement
Boxingscene.com

Golden Boy, SHO Plan Huge Mayweather-Canelo Promotion

By Rick Reeno

Golden Boy Promotions, Mayweather Promotions and Showtime - are finalizing the details of the massive press tour to promote the fall junior middleweight mega-match between pound-for-pound king Floyd Mayweather Jr. (44-0, 26KOs) and WBC/WBA champion Saul "Canelo" Alvarez (42-0-1, 30KOs). Both Golden Boy and Showtime confirm that Mayweather-Canelo will have the biggest pre-fight promotion in the history of either company.

"It's the biggest fight for any network since De La Hoya-Mayweather," said Stephen Espinoza, Vice President of Showtime Sports, to BoxingScene.com. "Unquestionably its the biggest fight that can be made. The two most popular fighters, as far as being at the top of the sport. People are obviously very excited."

The press tour is going to begin on June 24th in New York City, and eleven to twelve cities will be involved. Some of tour stops being discussed include Los Angeles, Atlanta, Phoenix, Grand Rapids, Mexico City, Chicago, Miami, Texas, and several others.

Golden Boy Promotions CEO Richard Schaefer tells BoxingScene.com that his company is planning a pre-fight promotional strategy that will blow away everything they did in 2007 for Mayweather vs. Oscar De La Hoya, which holds the pay-per-view record with nearly 2.5 million buys.

"We are going to be starting it on Monday, the 24th of June, in New York. It's going to be the biggest press tour that we ever had...probably going to be eleven or twelve cities. It's going to be exciting because its just not going to be the cities, but also the places and how we are going to do it for the public to embrace this fight. This is really a fight that fight fans wanted and both fighters are doing it for the fans, and during this tour the fighters are going to be close to the fight fans - where fight fans can meet them, get autographs...its really going to be a press tour for the fans," Schaefer said to BoxingScene.com.

"Everything that we've done for Mayweather and De La Hoya, which was the record-breaker - it's going to be bigger than that, including the press tour."

The pay-per-view record for De La Hoya-Mayweather is something that may never be broken - even by Mayweather-Canelo, admits Espinoza.

With today's technology, internet piracy and illegal streams are widespread - a situation that wasn't that big of a factor in 2007. And, viewers are getting their viewing fix in many different ways - by watching programs and events on their phones, tablets, computers and laptops.

"De La Hoya-Mayweather was the perfect storm. Oscar was still at his peak. You had the creation of a brand new show to promote, 24/7. You had Floyd really beginning to hit his peak. There are a lot of factors combined that made that such a huge event. You never know if that can be replicated. It would be really tough to replicate that. Floyd is obviously bigger than he was at that point, no question there. But Canelo is not near Oscar's popularity and visibility that he had back there for that fight," Espinoza said.

"Technology plays a but part in it, obviously with piracy and more so the way people consume television. And its one of the things that we as television reps take into account. It was a simpler technological universe back at that point. Back then, there was really only one way to watch television and now there is a much more divided attention span out there in terms of the audience."

User Comments and Feedback (Register For Free To Comment) Comment by Fetta on 06-11-2013

[QUOTE=T18Z;13463821]I love it when Oscar says they are the two most popular athletes in the sport. Delusional moron, Oscar always spouts crap. He doesn't have 2/3rds the drawing power of Mayweathers arch nemesis Pacquaio.[/QUOTE] Are you sure it was Oscar…

Comment by rey guey on 06-11-2013

[QUOTE=SaldanaCC;13464003]This fight dont need promotion!!!!! This is the best fight boxing can put out as of right now. Those who think pacman is bigger then canelo now are either his fans or dont know boxing. Let this fight happen....get the…

Comment by rey guey on 06-11-2013

the funny thing is fight could still lose money. so they might not want to spend too much on the promotion. I think 1.5 million is a fair estimate for this fight. at 1. million buys = that's about $100…

Comment by SaldanaCC on 06-10-2013

This fight dont need promotion!!!!! This is the best fight boxing can put out as of right now. Those who think pacman is bigger then canelo now are either his fans or dont know boxing. Let this fight happen....get the…

Comment by Augustane on 06-10-2013

Good. Hopefully they learned from their mistake from Mayweather-Guerrero. People need to talk about a fight before they buy it.

Post a Comment - View More User Comments (11)
Top Headlines Kovalev's Trainer Has Doubts That Ward Wants The Rematch Martin Ward Defeats Maxi Hughes, Retains British, WBC Regional Crolla: I Need To Drag Linares Into a Fight, Rough Him Up Hunter: I Told Amir Khan That Fighting Canelo Was Stupid, Crazy Investigation is Under Way After 17-Year-old Amateur Dies Jorge Linares 'Feels at Home' Fighting Crolla in The UK Crolla: I'll Prove A Lot of People Wrong in Linares Rematch Jorge Linares' Trainer Details Preparation For Crolla Rematch Jorge Linares-Anthony Crolla II: Pre-Fight Report Card Chavez: After I Win, If No Canelo Rematch Then I'll Face Golovkin Jacobs' Manager Questions Scoring of Golovkin-Jacobs Fight! David Haye Called In By BBBofC, Must Explain Bellew Threats Frank Warren Jabs Hearn: Talks Golovkin-Saunders, Crolla-Linares Eddie Hearn Passed On Michael Conlan Signing Loeffler: Too Much Money For Canelo-Golovkin Not To Happen Joshua, Bellew Are Backing Crolla To Get Revenge on Linares HBO's Kellerman Breaks Down Mayweather-McGregor Situation Martin Gethin Aims To Expose Experience Gaps in Jack Catterall Is GGG Losing Spunk or Was Jacobs as Crafty as He Appeared? Brace Yourself for the Real Possibility of Canelo-Lemieux in September Juan Manuel Marquez Could Name Date, Opponent Next Week Vasyl Lomachenko is Not Taking Jason Sosa Lightly Guillermo Rigondeaux's Adviser Explains Current Career Status Andre Dirrell vs. Jose Uzcategui in Play For May 20 Loeffler Confirms Golovkin-Jacobs Did About 170K PPV Buys Photos: Nico Hernandez vs. Patrick Gutierrez - Official Weigh-In De La Hoya: Golovkin a Big Star? Why Does He Sell 100-200K on PPV? Photos: Jhonny Gonzalez vs. Francisco Contreras - Official Weigh-In Christopher Martin Shocks Daniel Franco, TKO in Three Josh Taylor Overcomes Cut, Stops Warren Joubert In Six Photos: Jorge Paez Jr. vs. Daniel Sandoval - Official Weigh-In Mikey Garcia Will Go To 140 in 2018, Unless Lomachenko Comes Conrad Cummings Stops Gogi Knezevic, Picks Up WBO Regional Shumenov vs. Dorticos Headed To April 29 in Las Vegas Liam Williams: Liam Smith Will Be in For a Rude Awakening Nacho Admits Surprise at Chavez's Hard Work For Canelo Fight Chocolatito: To Win, I Have To Knock Sor Rungvisai Out Rematch! Ray Robinson Returns To The Fillmore in Philadelphia Barthelemy vs. Relikh WBA Eliminator is Ordered Jermell Charlo vs. Charles Hatley Added To Berto vs. Porter Card
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement