Advertisement
Advertisement
Boxingscene.com

Golden Boy, SHO Plan Huge Mayweather-Canelo Promotion

By Rick Reeno

Golden Boy Promotions, Mayweather Promotions and Showtime - are finalizing the details of the massive press tour to promote the fall junior middleweight mega-match between pound-for-pound king Floyd Mayweather Jr. (44-0, 26KOs) and WBC/WBA champion Saul "Canelo" Alvarez (42-0-1, 30KOs). Both Golden Boy and Showtime confirm that Mayweather-Canelo will have the biggest pre-fight promotion in the history of either company.

"It's the biggest fight for any network since De La Hoya-Mayweather," said Stephen Espinoza, Vice President of Showtime Sports, to BoxingScene.com. "Unquestionably its the biggest fight that can be made. The two most popular fighters, as far as being at the top of the sport. People are obviously very excited."

The press tour is going to begin on June 24th in New York City, and eleven to twelve cities will be involved. Some of tour stops being discussed include Los Angeles, Atlanta, Phoenix, Grand Rapids, Mexico City, Chicago, Miami, Texas, and several others.

Golden Boy Promotions CEO Richard Schaefer tells BoxingScene.com that his company is planning a pre-fight promotional strategy that will blow away everything they did in 2007 for Mayweather vs. Oscar De La Hoya, which holds the pay-per-view record with nearly 2.5 million buys.

"We are going to be starting it on Monday, the 24th of June, in New York. It's going to be the biggest press tour that we ever had...probably going to be eleven or twelve cities. It's going to be exciting because its just not going to be the cities, but also the places and how we are going to do it for the public to embrace this fight. This is really a fight that fight fans wanted and both fighters are doing it for the fans, and during this tour the fighters are going to be close to the fight fans - where fight fans can meet them, get autographs...its really going to be a press tour for the fans," Schaefer said to BoxingScene.com.

"Everything that we've done for Mayweather and De La Hoya, which was the record-breaker - it's going to be bigger than that, including the press tour."

The pay-per-view record for De La Hoya-Mayweather is something that may never be broken - even by Mayweather-Canelo, admits Espinoza.

With today's technology, internet piracy and illegal streams are widespread - a situation that wasn't that big of a factor in 2007. And, viewers are getting their viewing fix in many different ways - by watching programs and events on their phones, tablets, computers and laptops.

"De La Hoya-Mayweather was the perfect storm. Oscar was still at his peak. You had the creation of a brand new show to promote, 24/7. You had Floyd really beginning to hit his peak. There are a lot of factors combined that made that such a huge event. You never know if that can be replicated. It would be really tough to replicate that. Floyd is obviously bigger than he was at that point, no question there. But Canelo is not near Oscar's popularity and visibility that he had back there for that fight," Espinoza said.

"Technology plays a but part in it, obviously with piracy and more so the way people consume television. And its one of the things that we as television reps take into account. It was a simpler technological universe back at that point. Back then, there was really only one way to watch television and now there is a much more divided attention span out there in terms of the audience."

User Comments and Feedback (Register For Free To Comment) Comment by Fetta on 06-11-2013

[QUOTE=T18Z;13463821]I love it when Oscar says they are the two most popular athletes in the sport. Delusional moron, Oscar always spouts crap. He doesn't have 2/3rds the drawing power of Mayweathers arch nemesis Pacquaio.[/QUOTE] Are you sure it was Oscar…

Comment by rey guey on 06-11-2013

[QUOTE=SaldanaCC;13464003]This fight dont need promotion!!!!! This is the best fight boxing can put out as of right now. Those who think pacman is bigger then canelo now are either his fans or dont know boxing. Let this fight happen....get the…

Comment by rey guey on 06-11-2013

the funny thing is fight could still lose money. so they might not want to spend too much on the promotion. I think 1.5 million is a fair estimate for this fight. at 1. million buys = that's about $100…

Comment by SaldanaCC on 06-10-2013

This fight dont need promotion!!!!! This is the best fight boxing can put out as of right now. Those who think pacman is bigger then canelo now are either his fans or dont know boxing. Let this fight happen....get the…

Comment by Augustane on 06-10-2013

Good. Hopefully they learned from their mistake from Mayweather-Guerrero. People need to talk about a fight before they buy it.

Post a Comment - View More User Comments (11)
Top Headlines Luis Ortiz Manager: Wilder Not Afraid To Fight, Joshua is a P*ssy Sadam Ali vs. Johan Perez - Undercard Information Alexander Povetkin Cracks WBO's Top Ten After Recent Win WBA Suspends Shannon Briggs Six Months for Failed PED Test Kameda Gym, Japanese Boxing Commision Reach Settlement Ohara Davies Blasts Fans Who Lost Money on His Loss to Taylor Frank Galarza Inks Promotional Pact With Main Events Rau'shee Warren vs. McJoe Arroyo Set For Broner-Garcia Card Trainer: Gerald Washington Will Be Better Due To Wilder Fight Charles Martin Motivated To Win The Title, Fight Joshua Again Shields: Jermall Charlo Won't Make Mistake of Overlooking Heiland Canelo Shakes Head at Mayweather-McGregor: That's Not Boxing! Frank Warren Breaks Down Billy Joe Saunders vs. Willie Monroe Tim Tszyu Aims To Repeat Dad's Feat, Impress in Toowoomba Crolla: Ricky Burns Bout Could Spell Retirement For The Loser Horn: I Made it Open I'd Want Mayweather, My Goal is To Unify De La Hoya on Mayweather: Fans Want Drama, Not a Runner Miguel Vazquez Back on September 2, Goes For WBC Latino Belt Deontay Wilder-Luis Ortiz: Crossing Fingers (and Toes) Charlo-Lubin, Hurd-Trout Show in Works for September 30th Barrera Had No Idea Smith Bout Was 10-Rounds Until Ref Said It Floyd Mayweather-Conor McGregor - Ticket Information Dirrell-Benavidez Still Not Finalized, WBC Premature With Date Malignaggi: If McGregor Wins, Boxing Likely Gets To Keep Him Ponomarev Waiting on Date For Ocampo IBF Eliminator Clash Horn: People Keep Making Excuses For Pacquiao, But I Beat Him Anthony Dirrell vs. David Benavidez on 9/9 For WBC Title Stephen A. Smith Backs McGregor: Conor is No Racist, Not at All! Photos: Amanda Serrano vs. Edina Kiss - Final Press Conference Canelo: My Style of Fighting is Superior To Golovkin's Style Yavni Yildirim To Help Canelo Alvarez Prepare For Golovkin Patrick Teixeira on The Comback Trail After 14 Month Layoff Eyubov vs. Fredrickson Added To Adler-Shields ShoBox Card Espinoza: White Has To Adapt in Way Boxing Events Are Done Porter: Pressure is on Danny Garcia if WBC Orders The Fight Boubacar Sylla Aiming To Make Noise on Road To World Title Top Rank To Keep Lomachenko and Others More Active Callum Smith vs. Erik Skoglund WBSS Bout on September 16 White: Mayweather, McGregor Did NOT Take Verbal War Too Far Monroe: I'll Beat Billy Joe Saunders 'Easy,' Shouldn't Touch Me!
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement