Promoter Eddie Hearn of Matchroom, promoter for IBF, IBO, WBA heavyweight champion Anthony Joshua (20-0, 20 KOs) admits that it's not going to be easy to make a deal with former division champion Tyson Fury (25-0, 18 KOs), who is currently in camp and training for a planned return.
Joshua is preparing for a scheduled unification with WBO champion Joseph Parker on March 31 at the Principality Stadium in Cardiff, Wales.
Fury has been out of the ring since November of 2015, when he shocked Wladimir Klitschko for the IBF, IBO, WBA, WBO world titles.
Hearn wants to stage the fight between Fury and Joshua - if everything can fall into place.
"Everybody wants to see Tyson Fury back and I believe we'll see him back," Hearn told Sky Sports. "Like I said in interviews last week, we're ready to make the fight.
"It's not a fight that's made over social media, it's a fight that's made in the boardroom. It's tricky to make, because it's a voluntary defence for Anthony Joshua, but yes it's a voluntary defence against a contender in Tyson Fury that is a former champion, does have a huge amount of value in the fight as well.
"We're ready to make that fight, but when you're in fights like Joshua against Parker, there is no point talking about Tyson Fury and overlooking him [Parker]. That's something for the future, if Anthony can be successful on March 31. We have to deal with what's real, what is available, and the ultimate plan - forgetting Tyson Fury - is to win every belt."
Fury made it clear to Hearn on Thursday - that he wants a 60-40 split to make that fight - a likely message that he won't take a Parker type split. Parker is receiving between 30-35% of the revenue split, while Joshua gets 65-70%.
"Eddie Hearn, please stop using my name on a daily basis to build AJ vs. Parker. You have had your chance to make me vs. AJ and declined many times! I've already told you it will be on my terms and the split will be 60-40 my end, see you summer/autumn 2019," Fury stated.