That is awesome, but I had no clue, and I watch NBA on TNT!
They didn't even do many commercials, sadly the only boxing related commercial I saw was that Pacquiao wild rabbit Hennessy Commercial during the playoffs, and last year it was that Pacman HP commercial playing at least 4 times during the game.
HBO should have put plenty of commercials for this 24/7 on TNT and put segments with Maywather and Cotto to promote the fight. I agree with Floyd with is displeasure about HBO producers not trying hard enough. To me this fight has been kinda under marketed compared to the rest.
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