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The return of ProElite.
ProElite resurrected, announces Aug. 27 event in Hawaii
by MMAjunkie.com Staff on Jun 30, 2011 at 10:40 am ET
ProElite Inc., a mixed-martial-arts company that formerly promoted events under the EliteXC banner, is under new ownership and has announced an Aug. 27 event in Hawaii.
As MMAjunkie.com (www.mmajunkie.com) reported earlier this year, Stratus Media Group assumed control of the company.
With the recent hiring of former Strikeforce matchmaker Rich Chou and former SuperBrawl/ICON Sport owner T. Jay Thompson, a show is planned for Neal S. Blaisdell Arena in Honolulu.
No matchups or broadcast plans have been announced for the show. However, fighters such as Andrei Arlovski, Kala Kolohe and Sara McMann are expected to fill slots.
EliteXC, the now-defunct fight promotional arm of ProElite Inc., still holds the record for the largest U.S. television audience in MMA history with 6.51 million viewers, who tuned in to watch "EliteXC: Primetime" on CBS in 2008. The main event of "Primetime" featuring Kevin "Kimbo Slice" Ferguson vs. James Thompson remains the most-watched fight in U.S. television history with 7.28 million viewers.
However, with brash figurehead Gary Shaw serving as ProElite's face, the company got swept up in a race with the UFC as it hemorrhaged money. After 20 months of operations and $55 million lost, it closed up shop – one in a line of many that flamed out in an attempt to compete with the UFC. (Shaw flew the coop three months prior.)
ProElite's debts to stakeholders and broadcast partners Showtime and CBS were written off this past year. The company continues to own a stake in King of the Cage, the sole promotion to survive among a handful of regional companies it purchased in 2007. ProElite also owns its video library, merchandising from EliteXC, and license agreements with "certain television carriers," new CEO Paul Feller recently told MMAjunkie.com.
As MMAjunkie.com reported, Stratus Media Group had at least some interest in purchasing Strikeforce, but the UFC's parent company bought it instead earlier this year.
Feller said the new ProElite will tackle the MMA space in a different manner, keeping its aggression rooted in sound business principles and not on taking on the UFC.
"I understand that the UFC is the 5,000-pound gorilla in the house, and to try and go head-to-head with them would be a strategic mistake," Feller said. "ProElite was the first major potential contender to the UFC. It was new virgin territory.
"I think there are different ways to go about it, and we all learn from our experiences. Are we approaching it differently? Yes. Would we see the opportunity to enhance everybody's business in the future? Absolutely."
Hell I like AA, and EliteXC was pretty cool. I'm always happy to have Zuffa alternatives 'cause Zuffa's such a copyrights whore.
Join Date: Oct 2009
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Hell yeah! Proelite was the ***** back in the day, exciting ass crazy ass MMA! Glad to see it back! Hopefully it can be as big as it wants was and get another huge TV deal!
****in proelite had CBS all on their dick before pussay ass dana hahahaha