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i constantly hear people giving alot of credit to floyd for whoopin on haters and ufc, floyd is a major draw in boxing, but give my boy some credit too man. top mexicans always sell fights, there is a reason why this fight was held on mexican indepenance weekend, there is a reason why de la hoya-mayweather was held on 5 de mayo. he helps sell fights. he was involved in the highest selling ppv fight below welterweight(400k PPV) before hatton-pac. you might say that he has neer been in the big type of fights that mayweather has been in but mayweather never reached 400k before the de la hoya fight. you might say that few casual fans knew of Marquez and refered to him as "that mexican dude that mayweather is fighting", but it was the same case in the mexican community, alot of people refered to mayweather as "that black dude that marquez is fighting". there is a whole nother market out there with the mexican community and thats why promoters always try to target that market. bob arum has a "mexicans for manny" campaing for a reason. ALL the mexicans were talking about this fight. this fight was all over hispanic television, newspaper, and radio. commentators would talk about this fight during soccer games. the at&t sponsor that GBP was able to aquire was for their viva mexico cell phone package plan. tv stations were running a jmm at&t commercial all day...so on so forth. but all of this was a side of the promotion that you did not get exposed to unless you were latino.
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