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Ecko jumps into ring with Cotto partnership
By Brian Katkin, USA TODAY
Fashion designer Marc Ecko has always been a boxing fan. Now, he is getting the opportunity to step inside the ring.
Well, not Ecko himself, but at least his brand.
The Ecko brand logo will be worn by welterweight champion Miguel Cotto Saturday night when Cotto meets Alfonso Gomez for the WBA welterweight title in Atlantic City. This will be the first of three Cotto fights where the Ecko brand will be displayed on the boxer's trunks, robe and T-shirts.
The partnership between Ecko and Cotto was a "no-brainer" for Ecko, who made his name in the sports world by purchasing Barry Bonds' 756th home run for $750,000. Cotto's characteristics in the boxing ring are exactly what the fashion icon wants his brand to be associated with. According to Ecko, Cotto is a national hero.
"Miguel is exciting and fearless. He doesn't back down and remembers where he came from. He reflects the values of the Ecko brand," Ecko says.
Not bad for someone who has no fans.
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