Those who promote themselves seem to benefit greatly from PPV buys and crossing over. By promoting themselves I don't mean being their own boss, I mean going that extra mile in interviews, pressers, trash talking, or fighting style. You can also be very appealing if you are an action fighter who gets KO's at the top level.
There's no need for nicknames. Cotto is the 3rd biggest star in boxing, with no notable nickname. When you lack one thing, be very strong in others. Cotto lacks personality and trash talking, but is always in action fights, so his fights will always have good viewership numbers. Floyd lacks some pop and has brittle hands, yet is undefeated in 45 fights and does a lot of trash talking and says a lot of controversial things.
There's no need for nicknames. Cotto is the 3rd biggest star in boxing, with no notable nickname. When you lack one thing, be very strong in others. Cotto lacks personality and trash talking, but is always in action fights, so his fights will always have good viewership numbers. Floyd lacks some pop and has brittle hands, yet is undefeated in 45 fights and does a lot of trash talking and says a lot of controversial things.
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