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Do you younger fans know just how huge of a star Sugar Ray Leonard was?
I remember as a kid just how big Ray Leonard was. He was before Jordan, he changed the game for athletes he was the mega million dollar star who was able to get record number of endorsements, I don't think any other athlete before him did what he did when it came to the type of money he was making.
He built a brand, he was the biggest star in all of sports in the 70s and early 80s.
Ali was a big political name but he wasn't endorsed by sponsors his name is only kept alive today because of how big he was politically and almost all his documentaries deal with the civil rights movement, Ali he was already past his prime when Ray was coming on the scene, Ray was a sports star.
Its crazy when you see Ray Leonard on TV today and remember how famous and huge of a star he was at one point but the younger generation don't really no about him.
He was the most loved boxer, he was the golden boy, nobody hated this man, he was a hero had the looks the good guy image, the fighting skill, I remember those Franklin gloves he used to have.
I think this is how badly boxing has fallen off, while others sports strive boxing had a period where it was basically shut off and niche, this why the name of Ray Leonard has lost its luster.
This is why Jordan was able to still be a huge star after retirement because NBA has grown and continues to grow. Boxing fell off the mainstream eye.
People should be looking at Ray Leonard like sports Royalty the way they look at Jordan, now he can walk into places and not many people know him only those from the older generation, its a damn shame shows the sport of boxing really is nothing like it used to be.
He built a brand, he was the biggest star in all of sports in the 70s and early 80s.
Ali was a big political name but he wasn't endorsed by sponsors his name is only kept alive today because of how big he was politically and almost all his documentaries deal with the civil rights movement, Ali he was already past his prime when Ray was coming on the scene, Ray was a sports star.
Its crazy when you see Ray Leonard on TV today and remember how famous and huge of a star he was at one point but the younger generation don't really no about him.
He was the most loved boxer, he was the golden boy, nobody hated this man, he was a hero had the looks the good guy image, the fighting skill, I remember those Franklin gloves he used to have.
I think this is how badly boxing has fallen off, while others sports strive boxing had a period where it was basically shut off and niche, this why the name of Ray Leonard has lost its luster.
This is why Jordan was able to still be a huge star after retirement because NBA has grown and continues to grow. Boxing fell off the mainstream eye.
People should be looking at Ray Leonard like sports Royalty the way they look at Jordan, now he can walk into places and not many people know him only those from the older generation, its a damn shame shows the sport of boxing really is nothing like it used to be.
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