Tweet
Apple’s rumored champaign gold iPhone 5S sends Samsung execs scurrying
Saturday, August 31, 2013 @ 9:53 am › MacDailyNews
↓ Skip to comments
“The rumor of Apple’s new iPhone 5S being made available in a light Champagne Gold color only surfaced in the last few weeks,” Jack Purcher reports for Patently Apple. “As the rumors began to slowly turn into credible news, Samsung executives went into emergency meetings. The end result was an official statement made yesterday that they’ve decided to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year. The Korean report provided a photo of a metal case suggesting that Samsung will likely offer their future metal backed Galaxy smartphone in Gold.”
“According a new Korean report, the Wireless Business Division of Samsung Electronics decided on August 29 to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year,” Purcher reports. “The report states that Samsung is trying to reinforce a premium brand image by enhancing the design competitiveness. At present, their plastic casing gives the Galaxy smartphone line-up a very cheap consumer experience in contrast to Apple’s classy glass finish for the iPhone 5.”
Purcher reports, “According to the report, “The purpose of this move is to apply metal cases to their premium smartphone models to be released early next year. The report added that ‘”only Apple has used metal cases. The late Steve Jobs, Apple founder, insisted on metal to emphasize the futuristic feeling of the iPhone and iPad series.’”
Saturday, August 31, 2013 @ 9:53 am › MacDailyNews
↓ Skip to comments
“The rumor of Apple’s new iPhone 5S being made available in a light Champagne Gold color only surfaced in the last few weeks,” Jack Purcher reports for Patently Apple. “As the rumors began to slowly turn into credible news, Samsung executives went into emergency meetings. The end result was an official statement made yesterday that they’ve decided to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year. The Korean report provided a photo of a metal case suggesting that Samsung will likely offer their future metal backed Galaxy smartphone in Gold.”
“According a new Korean report, the Wireless Business Division of Samsung Electronics decided on August 29 to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year,” Purcher reports. “The report states that Samsung is trying to reinforce a premium brand image by enhancing the design competitiveness. At present, their plastic casing gives the Galaxy smartphone line-up a very cheap consumer experience in contrast to Apple’s classy glass finish for the iPhone 5.”
Purcher reports, “According to the report, “The purpose of this move is to apply metal cases to their premium smartphone models to be released early next year. The report added that ‘”only Apple has used metal cases. The late Steve Jobs, Apple founder, insisted on metal to emphasize the futuristic feeling of the iPhone and iPad series.’”
Comment